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The Chasm Companion By Paul Wiefels

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eBay item number:303269330478
Last updated on May 19, 2024 11:10:51 SGTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Title
The Chasm Companion
ISBN
9780066620558
Publication Year
2002
Type
Textbook
Format
Hardcover
Language
English
Publication Name
The Chasm Companion
Author
Paul Wiefels
Publisher
HarperCollins INC International Concepts
Subject
Business
Number of Pages
352 Pages

About this product

Product Information

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

Product Identifiers

Publisher
HarperCollins INC International Concepts
ISBN-13
9780066620558
eBay Product ID (ePID)
86638268

Product Key Features

Author
Paul Wiefels
Publication Name
The Chasm Companion
Format
Hardcover
Language
English
Subject
Business
Publication Year
2002
Type
Textbook
Number of Pages
352 Pages

Additional Product Features

Title_Author
Paul Wiefels
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724498118
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