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Global Marketing Strategies By Jean-Pierre Jeannet, Hubert D. H .9780395871621

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Title
Global Marketing Strategies
ISBN
9780395871621
Publication Year
1998
Type
Textbook
Format
Paperback
Language
English
Publication Name
Global Marketing Strategies
Item Height
235mm
Author
Hubert D. Hennessey, Jean-Pierre Jeannet
Publisher
HMH
Item Width
197mm
Subject
Marketing
Item Weight
1604g
Number of Pages
918 Pages

About this product

Product Information

The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.

Product Identifiers

Publisher
HMH
ISBN-13
9780395871621
eBay Product ID (ePID)
90202693

Product Key Features

Author
Hubert D. Hennessey, Jean-Pierre Jeannet
Publication Name
Global Marketing Strategies
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1998
Type
Textbook
Number of Pages
918 Pages

Dimensions

Item Height
235mm
Item Width
197mm
Item Weight
1604g

Additional Product Features

Title_Author
Hubert D. Hennessey, Jean-Pierre Jeannet
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724498118
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