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Exploring Corporate Strategy By Gerry Johnson, Kevan Scholes. 9780132968492

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Title
Exploring Corporate Strategy
ISBN
9780132968492
Subject Area
Organizational Sociology
Publication Name
Exploring Corporate Strategy
Publisher
Pearson Education The Limited
Subject
Business
Publication Year
1993
Type
Textbook
Format
Paperback
Language
English
Item Height
235mm
Author
Kevan Scholes, Gerry Johnson
Item Width
176mm
Item Weight
669g
Number of Pages
356 Pages

About this product

Product Information

Now in its third edition, this European strategy text covers the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. Providing an understanding of what corporate strategy is and why strategic decisions are important, the authors view corporate strategy in two ways - as a matter of economic analysis and planning, and as a matter of organizational decision making within a social, political and cultural process. Building on the practice of good strategic management, the text will help managers to take decisions about change, and implement change with assurance and skill. The different approaches to formulating strategy are also discussed. New to the third edition are: fuller account of strategy development processes; more integrated treatment of cultural context of strategy; and critique of Porter's generic strategies and market driven framework for considering generic strategies.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9780132968492
eBay Product ID (ePID)
91244715

Product Key Features

Subject Area
Organizational Sociology
Author
Kevan Scholes, Gerry Johnson
Publication Name
Exploring Corporate Strategy
Format
Paperback
Language
English
Subject
Business
Publication Year
1993
Type
Textbook
Number of Pages
356 Pages

Dimensions

Item Height
235mm
Item Width
176mm
Item Weight
669g

Additional Product Features

Title_Author
Kevan Scholes, Gerry Johnson
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724498118
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