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The Growth Drivers: The Definitive Guide to Transforming Marketing Ca... by Bird

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Located in: Florida, United States

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eBay item number:302519279033

Last updated on Nov 05, 2023 00:23:56 SGTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

ISBN: 9781119953319

EAN: 9781119953319

Book Title: Growth Drivers : the Definitive Guide to Transforming Marketing Capabilities

Item Length: 9.3in

Publisher: Wiley & Sons, Incorporated, John

Publication Year: 2011

Format: Hardcover

Language: English

Item Height: 0.9in

Author: Mhairi Mcewan, Andy Bird

Genre: Business & Economics

Topic: Marketing / General, Development / Economic Development, Investments & Securities / General

Item Width: 6.3in

Item Weight: 21.3 Oz

Number of Pages: 320 Pages

About this product

Product Information

The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth.

Product Identifiers

Publisher

Wiley & Sons, Incorporated, John

ISBN-10

1119953316

ISBN-13

9781119953319

eBay Product ID (ePID)

109080188

Product Key Features

Book Title

Growth Drivers : the Definitive Guide to Transforming Marketing Capabilities

Author

Mhairi Mcewan, Andy Bird

Format

Hardcover

Language

English

Topic

Marketing / General, Development / Economic Development, Investments & Securities / General

Publication Year

2011

Genre

Business & Economics

Number of Pages

320 Pages

Dimensions

Item Length

9.3in

Item Height

0.9in

Item Width

6.3in

Item Weight

21.3 Oz

Additional Product Features

Lc Classification Number

Hf5415.127.B57 2011

Table of Content

Foreword xi Introduction - Our Story xiii Contributors xix Overview - How to Navigate this Book 1 Part 1: Understanding The Growth Drivers 5 1 The Growth Challenge 7 2 How Marketing Drives Growth 37 3 Transforming Marketing Capabilities 71 Part 2: How To Transform Marketing Capabilities To Drive Growth 101 4 Defining a Marketing Capability Strategy 103 5 Developing Solutions (Processes and Skills) 133 6 Developing Solutions (Organization, People and Culture) 165 7 Driving Embedding 199 Part 3: Sustaining Growth In Practice 227 8 Measuring Impact 229 9 Mobilizing Capability Resources 255 10 The Future Growth Journey 277 Index 287

2012

Lccn

2011-034158

Dewey Decimal

658.8/02

Intended Audience

Trade

Dewey Edition

Illustrated

Yes

Item description from the seller

Business seller information

Value Added Tax Number:

GB 922696893

Seller assumes all responsibility for this listing.

eBay item number:302519279033

Last updated on Nov 05, 2023 00:23:56 SGTView all revisionsView all revisions

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