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Inside Her Pretty Little Head: A new theory ... by Jane Cunningham & Ph Hardback
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GBP 3.99
ApproximatelyS$ 6.92
Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Does not ship to United States.
Located in: GB, United Kingdom
Delivery:
Varies
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No returns accepted.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
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eBay item number:301936107178
Item specifics
- Condition
- Title
- Inside Her Pretty Little Head: A new theory of female motivati...
- Book Title
- Inside Her Pretty Little Head: A new theory of female motivati...
- ISBN
- 1904879969
- EAN
- 9781904879961
- Binding
- Hardback
- Date of Publication
- 2006-11-01
- Release Title
- Inside Her Pretty Little Head: A new theory of female motivati...
- Artist
- Roberts, Philippa
- Brand
- N/A
- Colour
- N/A
About this product
Product Information
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more significantly to a brand's success. For example, recent research indicates that women live by four main codes - the Altruism, Aesthetic, Ordering and Affinity codes - which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Product Identifiers
Publisher
Cyan Communications
ISBN-10
1904879969
ISBN-13
9781904879961
eBay Product ID (ePID)
86932122
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
Inside Her Pretty Little Head : a New Theory of Female Motivation and What It Means for Marketing
Publication Year
2007
Subject
Marketing / General, Consumer Guides
Type
Not Available
Subject Area
Business & Economics, Référence
Format
Hardcover
Dimensions
Item Height
0.3 in
Item Weight
19.4 oz.
Item Length
3.3 in
Item Width
6.4 in
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
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- 6***8 (50)- Feedback left by buyer.Past monthVerified purchaseJust what I wanted about the canal, quickly dispatched and good value. Thank-you!
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Seller feedback (14,134,362)
- 6***8 (50)- Feedback left by buyer.Past monthVerified purchaseJust what I wanted about the canal, quickly dispatched and good value. Thank-you!
- l***r (3841)- Feedback left by buyer.Past monthVerified purchaseExcellent
- o***u (135)- Feedback left by buyer.Past monthVerified purchaseIm happy with my new cd and with this seler.