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Marketing Management (International Students) By Philip R Kotler

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Very Good

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4 available / 15 sold

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GBP 3.62

ApproximatelyS$ 6.23

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GBP 8.99 (approx S$ 15.48) Standard Postage. See detailsfor shipping

Located in: South East, United Kingdom

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Estimated between Thu, 20 Jun and Tue, 9 Jul to 43230

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eBay item number:301878948093

Last updated on May 23, 2024 11:10:31 SGTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

Title: Marketing Management: Millennium Edition: International Edition

ISBN: 0130156841

Publication Year: 1999

Type: Textbook

Format: Paperback

Language: English

Publication Name: Marketing Management: Millennium Edition: International Edition

Item Height: 252mm

Author: Philip T. Kotler

Publisher: Pearson Education (Us)

Item Width: 201mm

Subject: Management

Item Weight: 1369g

Number of Pages: 784 Pages

About this product

Product Information

This classic text, a worldwide bestseller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium. For undergraduate/graduate courses in Marketing Management. *A millennium theme throughout shows how the World Wide Web and e-commerce are dramatically altering the marketing landscape: 21st Century sections in key chapters, along with 'Marketing for the Millennium' boxes, exercises, and margin notes. *Expanded Direct and On-line Marketing chapter: Includes revised coverage of electronic business; e-commerce; the on-line consumer; methods of conducting on-line marketing; and its advantages/disadvantages. *'Focus on Technology' exercises: Uses real organizations and real Internet Websites. *'You're the Marketer' exercises; Linked to the Marketing Plan Pro software. *Additional mini-case and in-text examples. *A managerial orientation. *An analytical approach. *A basic disciplines perspective - Includes: economics; behavioral science; management theory; and mathematics. *Draws on the rich findings of various scientific disciplines to provide students with fundamental concepts and tools. *Universal applications: e.g., products and services; consumer and business markets; profit and nonprofit organizations; domestic and foreign companies; and low- and high-tech industries. *Comprehensive and balanced coverage. *Covers all the topics an informed marketing manager needs to understand; and the major issues in strategic, tactical, and administrative marketing. *Global marketing emphasis.

Product Identifiers

Publisher

Pearson Education (Us)

ISBN-13

9780130156846

eBay Product ID (ePID)

91214866

Product Key Features

Author

Philip T. Kotler

Publication Name

Marketing Management: Millennium Edition: International Edition

Format

Paperback

Language

English

Subject

Management

Publication Year

1999

Type

Textbook

Number of Pages

784 Pages

Dimensions

Item Height

252mm

Item Width

201mm

Item Weight

1369g

Additional Product Features

Title_Author

Philip T. Kotler

Country/Region of Manufacture

United States

Item description

See full item description

Business seller information

Value Added Tax Number:

GB 724498118

Seller assumes all responsibility for this listing.

eBay item number:301878948093

Last updated on May 23, 2024 11:10:31 SGTView all revisionsView all revisions

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Item location:

South East, United Kingdom

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Postage and handling	Each additional item	To	Service	Delivery*See Delivery notes
GBP 8.99 (approx S$ 15.48)	GBP 8.99 (approx S$ 15.48)	United States	Standard Postage (Standard Int'l Postage)	Estimated between Thu, 20 Jun and Tue, 9 Jul to 43230 Seller ships within 2 days after receiving cleared payment.

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