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Strategic Marketing Management: Planning, Implementation and Co .9780750622448

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Very Good

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ApproximatelyS$ 5.93

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GBP 8.99 (approx S$ 15.22) Standard Postage. See detailsfor shipping

Located in: South East, United Kingdom

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Estimated between Thu, 9 May and Tue, 28 May to 43230

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eBay item number:301838553627

Last updated on Feb 06, 2024 10:10:48 SGTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

Title: Strategic Marketing Management: Planning, Implementation and Con

ISBN: 9780750622448

Publication Year: 1997

Type: Textbook

Format: Paperback

Language: English

Publication Name: Strategic Marketing Management: Planning, Implementation and Control

Item Height: 210mm

Author: R.M.S. Wilson, Colin Gilligan

Publisher: Taylor & Francis LTD

Item Width: 297mm

Subject: Management

Item Weight: 1720g

Number of Pages: 700 Pages

About this product

Product Information

Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where do we want to be? Strategic direction and strategy formulation *How might we get there? Strategic choice *Which way is best? Strategic evaluation *How can we ensure arrival? Strategic implementation and control. This new, revised and updated edition builds on the strengths of the original text, making it essential reading for everyone studying the management of marketing. New features for this edition include: Expanded coverage of a number of important topics, including relationship marketing, internal marketing, market research and marketing logistics Greater emphasis throughout on marketing implementation Mini-cases and questions in every chapter to reinforce the key points raised

Product Identifiers

Publisher

Taylor & Francis LTD

ISBN-13

9780750622448

eBay Product ID (ePID)

87709724

Product Key Features

Author

R.M.S. Wilson, Colin Gilligan

Publication Name

Strategic Marketing Management: Planning, Implementation and Control

Format

Paperback

Language

English

Subject

Management

Publication Year

1997

Type

Textbook

Number of Pages

700 Pages

Dimensions

Item Height

210mm

Item Width

297mm

Item Weight

1720g

Additional Product Features

Title_Author

Colin Gilligan, R.M.S. Wilson

Series Title

Marketing Series: Student

Country/Region of Manufacture

United Kingdom

Item description

See full item description

Business seller information

Value Added Tax Number:

GB 724498118

Seller assumes all responsibility for this listing.

eBay item number:301838553627

Last updated on Feb 06, 2024 10:10:48 SGTView all revisionsView all revisions

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Postage and handling	Each additional item	To	Service	Delivery*See Delivery notes
GBP 8.99 (approx S$ 15.22)	GBP 8.99 (approx S$ 15.22)	United States	Standard Postage (Standard Int'l Postage)	Estimated between Thu, 9 May and Tue, 28 May to 43230 Seller ships within 1 day after receiving cleared payment.

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