VISUAL SOCIAL MARKETING FOR DUMMIES By Neher 9781118753484

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Type
Paperback
Publication Name
For Dummies
ISBN-10
1118753488
Narrative Type
Nonfiction
ISBN
9781118753484
Category

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118753488
ISBN-13
9781118753484
eBay Product ID (ePID)
166463413

Product Key Features

Book Title
Visual Social Marketing for Dummies
Number of Pages
352 Pages
Language
English
Publication Year
2014
Topic
Marketing / General, E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
Genre
Business & Economics
Author
Krista Neher
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
15.2 Oz
Item Length
9.2 in
Item Width
7.4 in

Additional Product Features

Intended Audience
Trade
Table Of Content
Introduction 1 Part I: Getting Started with Visual Social Marketing 7 Chapter 1: Marketing in the Age of Visual Content 9 Chapter 2: Generating Website Traffic from Visual Social Marketing 25 Chapter 3: Developing a Visual Social Marketing Plan 39 Part II: Putting Together a Visual Social Media Strategy 57 Chapter 4: Acquiring and Organizing Visual Assets 59 Chapter 5: Tools, Tips, and Tricks for Creating Visual Assets 73 Part III: Integrating Images into Your Social Media Marketing 89 Chapter 6: Driving Engagement on Facebook with Images 91 Chapter 7: Generating Interest with Visual Content on Twitter 105 Chapter 8: Improving Your Blog with Visual Content 119 Chapter 9: Drawing Attention to LinkedIn with Images 129 Part IV: Marketing via the Visual Social Networks 141 Chapter 10: Growing Your Business with Pinterest 143 Chapter 11: Instagramming Your Way to Success in Visual Marketing 173 Chapter 12: Sharing Presentations on SlideShare 197 Chapter 13: Using Infographics to Share Your Story 217 Part V: Launching into Video Social Media Marketing 233 Chapter 14: The Big Picture: Marketing with Videos 235 Chapter 15: Video Marketing on YouTube 251 Chapter 16: Creating and Sharing Videos via Vine 271 Part VI: The Part of Tens 289 Chapter 17: Ten Types of Images to Create 291 Chapter 18: Ten Types of Videos to Create 301 Index 309
Synopsis
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies ., Learn to: Market your brand on image-based platforms such as Pinterest and Instagram Use infographics, presentations, video, and other visual tools Integrate images into Facebook and Twitter Set marketing goals and measure effectiveness Your roadmap to success with visual social marketing The world of social media is becoming more visual by the day, but do you know how to harness the power of visual social marketing to grow your business? This book is your complete, in-depth guide to using the hottest visual social media sites to engage users, drive visitors to your website, and build your brand. Get started today! Get started -- find out what visual social marketing is all about and how you can use it to boost your business Put together a strategy -- get started with your strategy, then execute your plan with tools, tips, and tricks of the trade Integrate images -- discover the best ways to use images in your social marketing strategy Marketing the visual way -- find out how to use visual social networks to truly drive business Launch into video marketing -- discover how to use YouTube and other video sites to share videos, build your brand, and engage users online Open the book and find: What visual social media marketing is and how it works How to drive website traffic with visual social marketing The types of images that work best Tips on creating powerful visual content How to tweet your way to success with images on Twitter The best ways to use Pinterest to drive interest How to create stunning photos with Instragram Advice on posting videos online, How to implement a best-in-class visual marketing plan Its no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging.

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