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Marketing to the Campus Crowd : Everything You Need to Know to Capture the $200
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Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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US $5.22 (approx S$ 6.71) USPS Media MailTM.
Located in: Plano, Texas, United States
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Estimated between Thu, 25 Sep and Mon, 29 Sep to 94104
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eBay item number:297177179316
Item specifics
- Condition
- ISBN
- 9780793186006
About this product
Product Identifiers
Publisher
Kaplan Publishing
ISBN-10
0793186005
ISBN-13
9780793186006
eBay Product ID (ePID)
30232519
Product Key Features
Number of Pages
256 Pages
Publication Name
Marketing to the Campus Crowd : Everything You Need to Know to Capture the $200 Billion College Market
Language
English
Subject
Marketing / General, General, Higher
Publication Year
2004
Type
Textbook
Subject Area
Education, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.6 in
Item Weight
17.3 Oz
Item Length
6 in
Item Width
9 in
Additional Product Features
Intended Audience
Trade
LCCN
2004-001493
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/34/0842
Synopsis
The college market is one of the most lucrative groups targeted by marketers and advertisers today. Whether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. Morrison discusses the three most common mistakes, over 22 different traditional and emerging marketing channels, case studies and the underlying drivers of market behaviour., The college market is one of the most lucrative groups targeted by marketers and advertisers today. Whether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. ......, The college market is one of the most lucrative groups targeted by marketers and advertisers today - and for good reason. Considered the heart and soul of the youth market, it encompasses college-bound high school graduates, current college students, recent college grads, parents of college students, alumni, college faculty, administrators, and institutional buyers. Currently enrolled college students alone represent 15.6 million voracious consumers who spend an estimated USD200 billion annually. Whether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. Morrison discusses the three most common mistakes, over 22 different traditional and emerging marketing channels, Best in Class case studies, and the underlying drivers of market behavior. psychographic data Campus trends Special chapters on the pre- and post-college market Predictions of future paradigm shifts A seven-point checklist for developing and implementing a successful marketing mix The author's proprietary four-step IRRLe (early) Method to harness the power of early adoption as a competitive advantage
LC Classification Number
LB2342.82.M67 2004
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