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2012 The Fluff Cycle
US $4.99
ApproximatelyS$ 6.41
Condition:
“Purchased New , One Owner, Kept on Bookshelf, Used as reference material when needed.”
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Shipping:
US $5.97 (approx S$ 7.67) USPS Media MailTM.
Located in: Madison, Alabama, United States
Delivery:
Estimated between Fri, 22 Aug and Tue, 26 Aug
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
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Seller assumes all responsibility for this listing.
eBay item number:296799405031
Item specifics
- Condition
- Like New
- Seller Notes
- “Purchased New , One Owner, Kept on Bookshelf, Used as reference material when needed.”
- Signed By
- N/A
- Signed
- No
- Book Series
- N/A
- Ex Libris
- No
- Narrative Type
- Nonfiction
- Original Language
- English
- Intended Audience
- Adults
- Inscribed
- No
- Edition
- N/A
- Vintage
- No
- California Prop 65 Warning
- N/A
- Personalize
- No
- Type
- Novel
- Unit Type
- Unit
- Literary Movement
- N/A
- Illustrator
- Yes
- Era
- 2010s
- Personalized
- No
- Features
- Dust Jacket
- Unit Quantity
- 1
- Country/Region of Manufacture
- United States
- Personalization Instructions
- N/A
- ISBN
- 9781470020743
About this product
Product Identifiers
Publisher
CreateSpace
ISBN-10
1470020742
ISBN-13
9781470020743
eBay Product ID (ePID)
114133670
Product Key Features
Book Title
Fluff Cycle (And How to End It by Solving Real Sales and Marketing Problems)
Number of Pages
188 Pages
Language
English
Topic
Decision-Making & Problem Solving
Publication Year
2012
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
12.2 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Synopsis
The business writing and consulting industry is built on two faulty premises: 1) we always have a problem in one of their areas of expertise and 2) we can successfully copy their solutions into our specific situations. Both lead to a never-ending "Fluff Cycle" of trying to implement pre-packaged solutions, failing to solve our real problems, and then seeking the next silver bullet. We end up propagating a similar cycle with our customers because our unsolved problems are still impeding the creation and delivery of real value. To break the cycle and evolve faster, we need to identify and solve our own problems. Given our central and constant interaction with customers, strategic planning, product development, and operations, Sales & Marketing is in the ideal organizational position to lead this.But first we need to understand why problems exist, and that starts with the incredibly powerful, yet often fallible human brain. Because of the way the brain evolved, it acts like 3 interconnected brains that constantly change our thought and behavior patterns based on stimuli, needs, and memory. Despite the way it feels, the vast majority of our thinking and decisions occur unconsciously through a series of mental shortcuts that favor speed and efficiency over accuracy and thoroughness. As a result, we are very biased and easily influenced by others and our surroundings - leading to complex problems that just cannot be solved with gut feel or conscious logic. To solve these types of problems, we need to be more scientific and experimental than we typically have been trained. But when we do solve our problems properly, we will produce far better business results with significantly less waste and frustration (and our work might even become enjoyable again).
Item description from the seller
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Seller feedback (22,922)
- a***r (1588)- Feedback left by buyer.Past monthVerified purchaseGreat service fast delivery would buy from again.
- 1***h (407)- Feedback left by buyer.Past monthVerified purchaseFast shipping, great packaging and exactly as described. Buy with confidence.
- t***4 (973)- Feedback left by buyer.Past monthVerified purchaseThe books were damaged by the post office and the seller immediately gave a refund, I will buy from them again very honest. A+++
Popular categories from this store
Seller feedback (22,922)
- a***r (1588)- Feedback left by buyer.Past monthVerified purchaseGreat service fast delivery would buy from again.
- 1***h (407)- Feedback left by buyer.Past monthVerified purchaseFast shipping, great packaging and exactly as described. Buy with confidence.
- t***4 (973)- Feedback left by buyer.Past monthVerified purchaseThe books were damaged by the post office and the seller immediately gave a refund, I will buy from them again very honest. A+++