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NEW BOOK This is Marketing by Godin, Seth (2018)
AU $34.88
ApproximatelyS$ 29.20
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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Shipping:
AU $27.95 (approx S$ 23.40) Australia Post International Standard.
Located in: Australia, Australia
Delivery:
Estimated between Thu, 14 Aug and Tue, 26 Aug to 91768
Returns:
60 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
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eBay item number:296443426721
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- UPC
- 9780241370148
- Book Title
- This is Marketing
- ISBN
- 9780241370148
About this product
Product Information
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Product Identifiers
Publisher
Penguin Books Ltd
ISBN-13
9780241370148
eBay Product ID (ePID)
14046424338
Product Key Features
Number of Pages
288 Pages
Publication Name
This Is Marketing: You Can't Be Seen until You Learn to See
Language
English
Subject
Marketing
Publication Year
2018
Type
Textbook
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
353 g
Item Width
153 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: AU 24129584569
Seller feedback (203,957)
- o***r (4979)- Feedback left by buyer.Past monthVerified purchasegreat
- a***r (486)- Feedback left by buyer.Past monthVerified purchasegreat service recommended
- 7***y (788)- Feedback left by buyer.Past monthVerified purchasePerfect item. Goes great with the collection. Great packing and shipping. Top seller
Seller feedback (203,957)
- o***r (4979)- Feedback left by buyer.Past monthVerified purchasegreat
- a***r (486)- Feedback left by buyer.Past monthVerified purchasegreat service recommended
- 7***y (788)- Feedback left by buyer.Past monthVerified purchasePerfect item. Goes great with the collection. Great packing and shipping. Top seller