Picture 1 of 1
Picture 1 of 1
Search Engine Marketing, Inc.: Driving Search Traffic to Your C .9780136068686
GBP 4.93
ApproximatelyS$ 8.48
Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
Postage:
GBP 8.99 (approx S$ 15.46) Standard Int'l Postage.
Located in: South East, United Kingdom
Delivery:
Estimated between Tue, 1 Oct and Fri, 11 Oct to 43230
Returns:
30 days return. Buyer pays for return shipping.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:296418133523
Item specifics
- Condition
- Title
- Search Engine Marketing, Inc.: Driving Search Traffic to Your Co
- ISBN
- 9780136068686
- Publication Year
- 2008
- Type
- Textbook
- Format
- Mixed Media
- Language
- English
- Publication Name
- Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
- Item Height
- 181 mm
- Publisher
- Pearson Education (Us)
- Subject
- Computer Science, Marketing
- Item Weight
- 1084 g
- Item Width
- 230 mm
- Number of Pages
- 672 Pages
About this product
Product Information
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD! My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It's full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it's an approachable and digestible guide chock-full of real-life examples. -David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran's search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one. -Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc. With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as The Search Marketing Bible. With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100. -Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog In this book, two world-class experts present today's best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today's latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You'll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. BONUS DVD Packed with Tools and Resources DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics The authors systematically address every issue you're likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You'll learn how to Identify and leverage new search engine marketing opportunities arising from social media Align search engine marketing with your company's evolving strategic and tactical goals Implement programs that drive sustainable improvements- not counterproductive quick fixes Systematically optimize your existing Web site search programs Manage the unique marketing challenges associated with large sites Create monthly scorecards and use them to drive improvement Provide effective guidance to content developers and designers in language they'll understand Automate checking and reporting
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780136068686
eBay Product ID (ePID)
88381415
Product Key Features
Number of Pages
672 Pages
Language
English
Publication Name
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
Publication Year
2008
Subject
Computer Science, Marketing
Type
Textbook
Format
Mixed Media
Dimensions
Item Height
181 mm
Item Weight
1084 g
Item Width
230 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller feedback (3,052,872)
- g***6 (53)- Feedback left by buyer.Past monthVerified purchaseGood price. Happy overall with sale and product.
- 3***h (1122)- Feedback left by buyer.Past monthVerified purchaseThanks book in great condition
- 3***h (1122)- Feedback left by buyer.Past monthVerified purchaseThanks book in great condition