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Dana E Harrison Joseph F Hair Loose Leaf for Essentials of Ma (Loose-Leaf Book)
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eBay item number:296235483984
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Loose Leaf for Essentials of Marketing Research
- Title
- Loose Leaf for Essentials of Marketing Research
- ISBN-10
- 1260511855
- EAN
- 9781260511857
- ISBN
- 9781260511857
- Edition
- 5th ed.
- Genre
- Business & Finance
- Release Date
- 01/02/2020
- Release Year
- 2020
- Country/Region of Manufacture
- US
- Publication Year
- 2020
- Type
- Textbook
- Format
- Ringbound
- Language
- English
- Publication Name
- Loose Leaf for Essentials of Marketing Research
- Publisher
- Mcgraw-Hill Education
- Item Weight
- 16 Oz
- Number of Pages
- 448 Pages
About this product
Product Information
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1260511855
ISBN-13
9781260511857
eBay Product ID (ePID)
11050373570
Product Key Features
Publication Name
Loose Leaf for Essentials of Marketing Research
Format
Ringbound
Language
English
Publication Year
2020
Type
Textbook
Number of Pages
448 Pages
Dimensions
Item Weight
16 Oz
Additional Product Features
Grade from
College Freshman
Grade to
College Graduate Student
Edition Number
5
Table of Content
Part 1 The Role and Value of Marketing Research Information 1 Marketing Research for Managerial Decision Making 2 The Marketing Research Process and Proposals Part 2 Designing the Marketing Research Project 3 Secondary Data, Literature Reviews, and Hypotheses 4 Exploratory and Observational Research Designs and Data Collection Approaches 5 Descriptive and Causal Research Designs Part 3 Gathering and Collecting Accurate Data 6 Sampling: Theory and Methods 7 Measurement and Scaling 8 Designing the Questionnaire Part 4 Data Preparation, Analysis, and Reporting the Results 9 Qualitative Data Analysis 10 Preparing Data for Quantitative Analysis 11 Basic Data Analysis for Quantitative Research 12 Examining Relationships in Quantitative Research 13 Communicating Marketing Research Findings
Copyright Date
2021
Topic
Marketing / Research
Intended Audience
College Audience
Genre
Business & Economics
Item description from the seller
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eBay item number:296235483984
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