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The Invisible Touch: The Four Keys to Mod- hardcover, Harry Beckwith, 0446524174
US $4.22
ApproximatelyS$ 5.43
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
3 available
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Free Standard Shipping.
Located in: Memphis, Tennessee, United States
Delivery:
Estimated between Mon, 30 Sep and Wed, 2 Oct to 43230
Returns:
30 days return. Buyer pays for return shipping.
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eBay item number:295492417944
Item specifics
- Condition
- ISBN
- 9780446524179
- Book Title
- Invisible Touch : the Four Keys to Modern Marketing
- Publisher
- Grand Central Publishing
- Item Length
- 7.7 in
- Publication Year
- 2000
- Format
- Hardcover
- Language
- English
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Industries / Service
- Item Weight
- 11.4 Oz
- Item Width
- 5.2 in
- Number of Pages
- 256 Pages
About this product
Product Identifiers
Publisher
Grand Central Publishing
ISBN-10
0446524174
ISBN-13
9780446524179
eBay Product ID (ePID)
1614691
Product Key Features
Book Title
Invisible Touch : the Four Keys to Modern Marketing
Number of Pages
256 Pages
Language
English
Topic
Marketing / General, Industries / Service
Publication Year
2000
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
11.4 Oz
Item Length
7.7 in
Item Width
5.2 in
Additional Product Features
Intended Audience
Trade
LCCN
99-048663
Dewey Edition
21
Dewey Decimal
658.8
Synopsis
The beauty of marketing is that it happens when we're looking but not noticing. Before you know it, we're using Yahoo! as a search engine, even though serious researchers will tell you that Alta Vista and Dogpile are better. We're buying products that cost more and perform worse, simply because the marketing and branding of those products tells us there's a value there, even if objective analysis tells us otherwise. In The Invisible Touch, Harry Beckwith tells us the obvious--what was right in front of our faces. But because of the blinders we wear, because of the way we've been educated, socialized, or just plain bamboozled, we can't see it as clearly as he can. Thus, in each of his "four keys to modern marketing"--price, branding, packaging, relationships--he offers counterintuitive information that could make or break a business plan. For example, he explains in great detail why a higher price is better than a lower one; why every business, from Apple Computer to the U.S. Army, is a brand-name to be cherished and nurtured; why the orangest orange sells better than the least orange orange, even if both pieces of fruit taste exactly the same; and why the best service providers always remember your name and what you like to drink. This is a business book, but one that everyone who works for a living should read. Pick any page, and you'll find insights that could make you a better teacher, a better salesperson, a better employee in any trade. Beckwith drives home the idea that we're all in the business of marketing ourselves, and we're in that business every waking hour. --Lou Schuler
LC Classification Number
HD9980.5.B423 2000
Item description from the seller
Seller feedback (318,582)
- o***l (177)- Feedback left by buyer.Past monthVerified purchaseAs described.
- 0***k (63)- Feedback left by buyer.Past monthVerified purchaseArrived safely, Thank you very much!
- s***a (228)- Feedback left by buyer.Past monthVerified purchaseGreat book, but this seller sent me the most Damaged copies of this book I've Ever Seen! When I tried to return them, I would have ended up only getting a couple dollars back after the outrageous shipping charges. So I basically Bought Their Garbage! Buyers BEWARE!