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Business Research Methods By Boris Blumberg
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eBay item number:294533675492
Item specifics
- Condition
- Title
- Business Research Methods
- ISBN
- 9780077107420
- Publication Year
- 2005
- Type
- Textbook
- Format
- Audio CD
- Language
- English
- Book Title
- Business Research Methods
- Publisher
- McGraw-Hill
About this product
Product Information
Designed to lead readers through the entire research process from start to finish, the text is divided into three parts:Essentials of Research: this section introduces the whys of research, outlines the process and the proposal stage, and finally explores the ethics involved with all research undertakings.Research Set-Up: now readers are familiar with the research process, this section introduces the different types of research. Beginning with a chapter on qualitative research, this part also features chapters on sampling strategies, interviews, surveys, observational research, ethnography and ends with a chapter on experiments.Conducting the Research: this third section illustrates how best to conduct research, exploring the theory and practice of secondary data, measurements, field work and questionnaires. The text ends with a chapter that explains how best to write and present your research once it is complete, an essential skill for any good researcher!A fourth part of the book (which covers the Statistical Background of research) is made available to readers on a CD-ROM that comes free with every copy of Business Research Methods. Designed to be used easily in conjunction with the text by those that need a more statistical perspective on research, the CD includes chapters on exploring, displaying and examining data, testing hypothesis, measuring association and an overview on multivariate analysis. Providing integrated coverage of advanced statistical methods, techniques and analysis, these chapters provide the perfect add-on for those that need it. Indexed and page numbered, it can be used easily in conjunction with the rest of the text.
Product Identifiers
Publisher
McGraw-Hill
ISBN-13
9780077107420
eBay Product ID (ePID)
89182323
Product Key Features
Book Title
Business Research Methods
Format
Audio CD
Language
English
Publication Year
2005
Type
Textbook
Dimensions
Item Height
248mm
Item Width
190mm
Item Weight
1g
Additional Product Features
Subject
Business
Country/Region of Manufacture
United States
Number of Pages
640 Pages
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
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eBay item number:294533675492
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