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Global Marketing Strategies By Jean-Pierre Jeannet, Hubert D. H .9780395710456

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Title
Global Marketing Strategies
ISBN
9780395710456
Publication Year
1995
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Global Marketing Strategies
Item Height
241mm
Author
Jean-Pierre Jeannet, Hubert D. Hennessey
Publisher
HMH
Item Width
197mm
Subject
Management, Business
Item Weight
1565g
Number of Pages
924 Pages

About this product

Product Information

The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text reflects the modern global marketing manager, and its coverage of global and international marketing applies to managers from any industry sector, and any country. The emphasis on practical aspects incorporates numerous contemporary examples from Asia and emerging markets, as well as European and US companies abroad, together with 16 full-length cases. An ancillary package is available upon adoption.

Product Identifiers

Publisher
HMH
ISBN-13
9780395710456
eBay Product ID (ePID)
87182508

Product Key Features

Author
Jean-Pierre Jeannet, Hubert D. Hennessey
Publication Name
Global Marketing Strategies
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
1995
Type
Textbook
Number of Pages
924 Pages

Dimensions

Item Height
241mm
Item Width
197mm
Item Weight
1565g

Additional Product Features

Title_Author
Hubert D. Hennessey, Jean-Pierre Jeannet
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724498118
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