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Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Cust

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Topic
Marketing / General, Technical & Manufacturing Industries & Trades, New Business Enterprises, Management, Sales & Selling / General
ISBN
9780066620022
Book Title
Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Item Length
8.1 in
Publisher
HarperCollins
Publication Year
1999
Format
Trade Paperback
Language
English
Item Height
1.1 in
Author
Geoffrey A. Moore
Features
Revised
Genre
Technology & Engineering, Business & Economics
Item Width
5.1 in
Item Weight
6.4 Oz
Number of Pages
256 Pages

About this product

Product Information

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Product Identifiers

Publisher
HarperCollins
ISBN-10
0066620023
ISBN-13
9780066620022
eBay Product ID (ePID)
750515

Product Key Features

Book Title
Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Author
Geoffrey A. Moore
Format
Trade Paperback
Language
English
Features
Revised
Topic
Marketing / General, Technical & Manufacturing Industries & Trades, New Business Enterprises, Management, Sales & Selling / General
Publication Year
1999
Genre
Technology & Engineering, Business & Economics
Number of Pages
256 Pages

Dimensions

Item Length
8.1 in
Item Height
1.1 in
Item Width
5.1 in
Item Weight
6.4 Oz

Additional Product Features

Lc Classification Number
Hf5439.H54m66 1999
Edition Description
Revised Edition
Copyright Date
1999
Target Audience
Trade
Lccn
98-055078
Dewey Decimal
658.8
Dewey Edition
21

Item description from the seller

urankabashi12

urankabashi12

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Fun game and works perfectly