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Wine Marketing & Sales Success Strategies for Saturated Market Paul Wagner 2nd E

Condition:
Very Good
Clean and tight with bright, white pages
Price:
AU $64.99
ApproximatelyS$ 58.45
Postage:
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Located in: Stoneville, WA, Australia
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eBay item number:293416834287
Last updated on Nov 30, 2022 17:50:33 SGTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Clean and tight with bright, white pages”
ISBN
9781934259252
Publication Year
2011
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Wine Marketing and Sales
Item Height
178mm
Author
Paul Wagner, Liz Thach, Janeen Olsen
Publisher
Wine Appreciation Guild
Item Width
254mm
Subject
Business
Number of Pages
400 Pages

About this product

Product Information

How can a small winery possibly compete with the marketing war chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Scores have succeeded at it. And by being educated so can the owner of even the smallest winery. This completely revised and updated edition of the bestselling book by three of the industry's most connected insiders puts new, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, and the vast bank of wine marketing knowledge within reach of the nascent winery owner. The new edition has 100 pages of new and expanded material, including the topics: importing and exporting, logistical management, marketing tasting rooms as 'destinations', newest legal developments, and marketing in a down economy. Three new chapters detail how to generate greater retail sales, take advantage of the wine tourism boom, and grab the benefits of Wine 2.0, social networking and viral marketing.

Product Identifiers

Publisher
Wine Appreciation Guild
ISBN-13
9781934259252
eBay Product ID (ePID)
178196107

Product Key Features

Author
Paul Wagner, Liz Thach, Janeen Olsen
Publication Name
Wine Marketing and Sales
Format
Hardcover
Language
English
Subject
Business
Publication Year
2011
Type
Textbook
Number of Pages
400 Pages

Dimensions

Item Height
178mm
Item Width
254mm

Additional Product Features

Title_Author
Liz Thach, Paul Wagner, Janeen Olsen
Topic
Alcohol
Country/Region of Manufacture
United States

Item description from the seller

RSABooksellers Oz

RSABooksellers Oz

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Detailed Seller Ratings

Average for the last 12 months

Accurate description
4.9
Reasonable shipping cost
5.0
Shipping speed
5.0
Communication
5.0

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