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Principles of Marketing: European Edition By Philip Kotler, Gary Armstrong, Joh

Condition:

Very Good

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4 available / 9 sold

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GBP 3.50

ApproximatelyS$ 6.02

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GBP 18.69 (approx S$ 32.13) Expedited Postage to United States via eBay's Global Shipping Program. See detailsfor shipping

Located in: South East, United Kingdom

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Estimated between Wed, 12 Jun and Fri, 21 Jun to 43230

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eBay item number:291640752565

Last updated on May 04, 2024 11:21:36 SGTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

ISBN: 9780131659032

Publication Year: 1996

Type: Textbook

Format: Paperback

Publication Name: Principles of Marketing: European Edition

Item Height: 246mm

Author: Philip Kotler, Veronica Wong, John A. Saunders, Gary Armstrong

Publisher: Pearson Education The Limited

Item Width: 189mm

Subject: Marketing

Item Weight: 1614g

Number of Pages: 992 Pages

About this product

Product Information

The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy, services and social responsibility. The text features full colour throughout, and includes cases and examples from companies such as IKEA, Nestle, BMW, Levi Strauss and Swatch. Features include: chapter previews; objectives; discussing the issues ; applying the concepts ; end of chapter and part cases; and a glossary. The European adaptation also features a range of supplementary materials that will enhance any teaching course.

Product Identifiers

Publisher

Pearson Education The Limited

ISBN-13

9780131659032

eBay Product ID (ePID)

88195405

Product Key Features

Author

Philip Kotler, Veronica Wong, John A. Saunders, Gary Armstrong

Publication Name

Principles of Marketing: European Edition

Format

Paperback

Subject

Marketing

Publication Year

1996

Type

Textbook

Number of Pages

992 Pages

Dimensions

Item Height

246mm

Item Width

189mm

Item Weight

1614g

Additional Product Features

Country/Region of Manufacture

United Kingdom

Item description

See full item description

Business seller information

Value Added Tax Number:

GB 724498118

Seller assumes all responsibility for this listing.

eBay item number:291640752565

Last updated on May 04, 2024 11:21:36 SGTView all revisionsView all revisions

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Postage and handling	Import charges	To	Service	Delivery*See Delivery notes
GBP 18.69 (approx S$ 32.13)	See import charges at checkout	United States	Expedited Postage (International Priority Shipping)	Estimated between Wed, 12 Jun and Fri, 21 Jun to 43230

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