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The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
US $5.50
ApproximatelyS$ 7.07
Condition:
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Free local pickup from Las Vegas, Nevada, United States.
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Free Economy Shipping.
Located in: Las Vegas, Nevada, United States
Delivery:
Estimated between Wed, 24 Sep and Fri, 26 Sep to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:291031055020
Item specifics
- Condition
- Signed
- No
- Country of Manufacture
- United States
- Narrative Type
- Nonfiction
- Original Language
- English
- Intended Audience
- Adults
- Inscribed
- No
- Subject
- Business & Economics
- Edition
- First Edition
- Vintage
- No
- California Prop 65 Warning
- WARNING!!! Per California Proposition 65 this item contains Paper & Ink which significant exposure to these chemicals that cause cancer, birth defects, or other reproductive harm to hippies in California. For more information go to https: oehha.ca.gov/proposition-65/about-proposition-65
- Personalize
- No
- Era
- 1990s
- Special Attributes
- 1st Edition
- Personalized
- No
- Features
- Dust Jacket
- Country/Region of Manufacture
- United States
- ISBN
- 9780812930429
About this product
Product Identifiers
Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0812930428
ISBN-13
9780812930429
eBay Product ID (ePID)
190493
Product Key Features
Book Title
Entertainment Economy : How Mega-Media Forces Are Transforming Our Lives
Number of Pages
336 Pages
Language
English
Publication Year
1999
Topic
Film / General, Television / History & Criticism, Consulting, Popular Culture
Genre
Performing Arts, Social Science, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
22.1 Oz
Item Length
9.5 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
98-031552
TitleLeading
The
Reviews
"Since I always read the end of a book first, I loved the conclusion of THE ENTERTAINMENT ECONOMY.... Imagination, Michael Wolf contends, is the most valuable asset of all. As proof, he takes you on a pop culture tour, uncovering the lessons of Michael Jordan, Madonna, Viagra, e-commerce and sports utility vehicles, and finally, the mystery of how you get to create the next cultural phenomenon. I laughed, I cried, I took notes." --Judy McGrath, President of MTV "As advisor to many of the world's top media moguls, Michael Wolf has th eultimate insider's view of how entertainment is changing every aspect of our lives. In his engrossing book, THE ENTERTAINMENT ECONOMY, he offers insights on the new and traditional media and the decision-makers who will change our economy and culture." --Bob Pittman, President and Chief Operating Officer of America Online
Dewey Edition
21
Dewey Decimal
302.23
Synopsis
Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.
LC Classification Number
PN1992.6.W68 1999
Item description from the seller
Seller feedback (1,028)
- l***- (51)- Feedback left by buyer.Past monthVerified purchaseDefinitely not what I needed they looked way bigger in the pictures. So there not going to work for what I need .
- e***r (603)- Feedback left by buyer.Past monthVerified purchaseGreat service and communication
- 8***f (201)- Feedback left by buyer.Past 6 monthsVerified purchaseAs advertised in good used condition, packaged very well, fast shipping, thanks!Set of Single AAA Battery Terminals! (#292418768124)
Seller feedback (1,028)
- l***- (51)- Feedback left by buyer.Past monthVerified purchaseDefinitely not what I needed they looked way bigger in the pictures. So there not going to work for what I need .
- e***r (603)- Feedback left by buyer.Past monthVerified purchaseGreat service and communication
- 8***f (201)- Feedback left by buyer.Past 6 monthsVerified purchaseAs advertised in good used condition, packaged very well, fast shipping, thanks!Set of Single AAA Battery Terminals! (#292418768124)