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Eli M. Noam Media and Digital Management (Taschenbuch)
Ein weiterer großartiger Artikel von Rarewaves
EUR 123.61
ApproximatelyS$ 186.08
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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Does not ship to United States.
Located in: Rushden, United Kingdom
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eBay item number:285961495552
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Ausgabe
- 2018 ed.
- Buchtitel
- Media and Digital Management
- EAN
- 9783319713441
- ISBN
- 9783319713441
- Erscheinungsdatum
- 21.02.2019
- Höhe
- 254mm
- Länge
- 178mm
- Herstellungsland und -region
- CH
- Genre
- Films & TV
- Thematik
- Society & Culture
About this product
Produktinformation
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover-in a jargonless, non-technical way-the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning.
Produktkennzeichnungen
ISBN-10
3319713442
ISBN-13
9783319713441
eBay Product ID (ePID)
240909315
Produkt Hauptmerkmale
Verlag
Springer-Verlag Gmbh, Springer International Publishing
Erscheinungsjahr
2019
Anzahl der Seiten
Xvii Seiten
Sprache
Englisch
Publikationsname
Media And Digital Management
Produktart
Lehrbuch
Autor
Eli M. Noam
Format
Taschenbuch
Zusätzliche Produkteigenschaften
Hörbuch
No
Inhaltsbeschreibung
Book
Item Height
3cm
Item Length
25cm
Item Width
17cm
Item Weight
937g
Item description from the seller
Seller business information
VAT number: GB 864 1548 11
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- i***2 (50)- Feedback left by buyer.Past monthVerified purchaseExcellent seller, item arrived earlier than expected, very well packaged and exactly as described.
- r***f (397)- Feedback left by buyer.Past monthVerified purchaseHigh quality item, fast postage and really good value. Recommend.
- i***2 (50)- Feedback left by buyer.Past monthVerified purchaseExcellent seller, item arrived earlier than expected, very well packaged and exactly as described.
Seller feedback (1,732,766)
- i***2 (50)- Feedback left by buyer.Past monthVerified purchaseExcellent seller, item arrived earlier than expected, very well packaged and exactly as described.
- r***f (397)- Feedback left by buyer.Past monthVerified purchaseHigh quality item, fast postage and really good value. Recommend.
- i***2 (50)- Feedback left by buyer.Past monthVerified purchaseExcellent seller, item arrived earlier than expected, very well packaged and exactly as described.