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Outside Insight : Navigating a World Drowning in Data by Jorn Lyseggen (2017,...
US $3.00
ApproximatelyS$ 3.85
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Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Shipping:
US $5.22 (approx S$ 6.70) USPS Media MailTM.
Located in: Houston, Texas, United States
Delivery:
Estimated between Fri, 5 Sep and Wed, 10 Sep
Returns:
No returns accepted.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:285438006520
Item specifics
- Condition
- ISBN
- 9781940858463
About this product
Product Identifiers
Publisher
Influential Marketing Group
ISBN-10
1940858461
ISBN-13
9781940858463
eBay Product ID (ePID)
240646003
Product Key Features
Book Title
Outside Insight : Navigating a World Drowning in Data
Number of Pages
320 Pages
Language
English
Publication Year
2017
Topic
Decision-Making & Problem Solving, General, Marketing / Research, Money & Monetary Policy
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Length
8.3 in
Item Width
5.9 in
Additional Product Features
Intended Audience
Trade
LCCN
2021-303043
Reviews
A must read. Lyseggen provides a road map for how to use market insights to transform how we run our organizations from the bottom up to the board room .
Synopsis
The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes., The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
LC Classification Number
QA76.9.B45L97 2017
Item description from the seller
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