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Qi Wang Bey-Ling Sha Lan Ni Intercultural Public Relations (Paperback)
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eBay item number:285391750235
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Intercultural Public Relations
- Title
- Intercultural Public Relations
- Subtitle
- Theories for Managing Relationships and Conflicts with Strategic
- EAN
- 9781138189225
- ISBN
- 9781138189225
- Genre
- Business & Finance
- Topic
- Language & Reference
- Release Date
- 07/06/2018
- Release Year
- 2018
- Country/Region of Manufacture
- GB
- Item Length
- 152mm
- Publication Year
- 2018
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics
- Item Height
- 229mm
- Publisher
- Taylor & Francis Ltd
- Item Width
- 152mm
- Subject
- Marketing, Business
- Item Weight
- 871g
- Number of Pages
- 330 Pages
About this product
Product Information
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publics Relationship management Conflict resolution These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today's global public relations environment.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9781138189225
eBay Product ID (ePID)
232139491
Product Key Features
Publication Name
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2018
Type
Textbook
Number of Pages
330 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
871g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
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