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The Economist: Marketing for Growth - 9781846689055
GBP 12.49
ApproximatelyS$ 21.72
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Located in: Aldershot, United Kingdom
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eBay item number:285356521787
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- The Economist: Marketing for Growth
- ISBN
- 9781846689055
About this product
Product Information
Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behaviour and the forces at play in markets. This increases the impact marketing should have on all those aspects of a business. The book is in three parts: the first part explores who are the most valuable customers, the second the most effective ways to drive revenue growth and the third the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence based on the experiences of a wide range of business in Britain, America, Europe and Asia. Among the firms featured are Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
Product Identifiers
Publisher
Profile Books
ISBN-13
9781846689055
eBay Product ID (ePID)
178304515
Product Key Features
Number of Pages
224 Pages
Publication Name
The Economist: Marketing for Growth: the Role of Marketers in Driving Revenues and Profits
Language
English
Subject
Business
Publication Year
2014
Type
Textbook
Format
Paperback
Dimensions
Item Height
216 mm
Item Weight
241 g
Item Width
135 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 976952259
Seller feedback (583,495)
- u***z (191)- Feedback left by buyer.Past monthVerified purchaseGreat price, quick delivery. Thanks
- d***l (1093)- Feedback left by buyer.Past monthVerified purchaseA superb book at a great price and superb fast on time delivery. The book is also much bigger with more pages than i expected which is great. Many thanks
- o***a (93)- Feedback left by buyer.Past monthVerified purchaseBook arrived quickly and in fantastic condition.
Seller feedback (583,495)
- u***z (191)- Feedback left by buyer.Past monthVerified purchaseGreat price, quick delivery. Thanks
- d***l (1093)- Feedback left by buyer.Past monthVerified purchaseA superb book at a great price and superb fast on time delivery. The book is also much bigger with more pages than i expected which is great. Many thanks
- o***a (93)- Feedback left by buyer.Past monthVerified purchaseBook arrived quickly and in fantastic condition.