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Michael Raquet Selling Big (Hardback)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
Selling Big
Title
Selling Big
Subtitle
Growing Your Business within Large Companies
ISBN-10
0313380007
EAN
9780313380006
ISBN
9780313380006
Genre
Business & Finance
Release Date
09/04/2010
Release Year
2010
Country/Region of Manufacture
US
Item Height
235mm
Item Length
156mm
Item Weight
482g
Publication Year
2010
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Selling Big: Growing Your Business Within Large Companies
Author
Michael Raquet
Publisher
ABC-Clio
Subject
Marketing
Number of Pages
197 Pages

About this product

Product Information

Showcasing the Client Alignment (R) process, this book details steps for reorienting a company to expertly align plans and activities to the specific goals and objectives of large clients. The best business results are products of a company's successful utilization of a well-planned system. Developed over the course of 24 years of testing and refining, Selling Big: Growing Your Business within Large Companies details just such an approach to creating and growing business within large companies. The Client Alignment (R) process is a highly specific, entirely proven method for improving business development skills, an approach that is so clear and succinct anyone seeking to successfully develop business with large companies can benefit. The process is organized around the four stages of business development-lead generation, prospect generation, client generation, and loyal client generation-describing in detail the activities needed at each stage. Specifically, the book explains how to plan time effectively, run account teams, and find business opportunities, as well as how to align with the needs and desires of clients from all perspectives including sales, marketing, service, operations, and senior management. The bottom line? The difference between good and great starts right here. Illustrations explain the stages of business development and the activities necessary to create and grow business with large accounts Provides a bibliography

Product Identifiers

Publisher
ABC-Clio
ISBN-13
9780313380006
eBay Product ID (ePID)
95815619

Product Key Features

Author
Michael Raquet
Publication Name
Selling Big: Growing Your Business Within Large Companies
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
197 Pages

Additional Product Features

Title_Author
Michael Raquet
Country/Region of Manufacture
United States

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