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The Longevity Economy by Joseph F. Coughlin 2017 Unabridged CD 9781478998334

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Located in: Ashland, Oregon, United States

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eBay item number:282894735849

Last updated on Jan 24, 2023 00:41:32 SGTView all revisionsView all revisions

Item specifics

Condition: Brand New: An item that has never been opened or removed from the manufacturer's sealing. Item is in ...

ISBN: 9781478998334

Publication Year: 2017

Format: Compact Disc

Language: English

Book Title: Longevity Economy : Unlocking the World's Fastest-Growing, Most Misunderstood Market

Author: Joseph F. Coughlin

Publisher: Public Affairs

Genre: Business & Economics, Social Science

Topic: Gerontology, Marketing / General, Industries / General

About this product

Product Information

As the director of the MIT AgeLab, Joseph Coughlin has studied trends in demographics and technology and spearheaded research and innovation to improve the quality of life for older people and those who care for them. Now, in The Longevity Economy, he uses this expertise to break new ground in understanding this market, which composes an ever-increasing share of the total population.While companies see the size and wealth of this market, they all too often use outdated narratives to figure out what this demographic really wants. Coughlin debunks conventional wisdom and provides the framing needed to be in sync with this influential and lucrative market. He uses fascinating examples from a wide variety of sectors, from financial services to housing, health care, consumer products, and personal relationships. He showcases the work of companies like PillPack, an online pharmacy that delivers presorted medicine to your home; OXO, which makes ergonomic utensils; and edX, an online learning platform that makes it easy for older people to learn from home. Coughlin's insights will help businesses connect with older consumers, who continue to defy expectations, contribute to economic growth, and build a better, enduring vision of old age.

Product Identifiers

Publisher

Public Affairs

ISBN-10

1478998334

ISBN-13

9781478998334

eBay Product ID (ePID)

240225502

Product Key Features

Book Title

Longevity Economy : Unlocking the World's Fastest-Growing, Most Misunderstood Market

Author

Joseph F. Coughlin

Format

Compact Disc

Language

English

Topic

Gerontology, Marketing / General, Industries / General

Publication Year

2017

Genre

Business & Economics, Social Science

Additional Product Features

Number of Volumes

8 Vols.

Target Audience

Trade

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:282894735849

Last updated on Jan 24, 2023 00:41:32 SGTView all revisionsView all revisions

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