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Research in Business and Marketing (with SPSS and Excel Tutorials) by Millson
US $138.70
ApproximatelyS$ 178.74
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Brand New
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Located in: Sparks, Nevada, United States
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eBay item number:282829107875
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Research in Business and Marketing (with SPSS and Excel Tutorials
- Publication Date
- 2011-04-21
- Pages
- 170
- ISBN
- 9781609271213
About this product
Product Identifiers
Publisher
Cognella, Inc.
ISBN-10
1609271211
ISBN-13
9781609271213
eBay Product ID (ePID)
109280986
Product Key Features
Number of Pages
168 Pages
Language
English
Publication Name
Research in Business and Marketing (With SPSS and Excel Tutorials)
Publication Year
2011
Subject
General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.4 in
Item Weight
29.1 Oz
Item Length
11 in
Item Width
8.5 in
Additional Product Features
Intended Audience
Scholarly & Professional
Synopsis
Research in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset., Research in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset. Murray R. Millson is Professor of Marketing and MBA Program Director at California State University, Monterey Bay. He earned a B.S. in Electrical Engineering and an M.S. in Industrial Management from Clarkson University, as well as an MBA and a Ph.D. from Syracuse University. His research has been published in the Journal of Product Innovation Management, R&D Management journal, Industrial Marketing Management, Technovation, Research-Technology Management, International Journal of Innovation Management , and Journal of Distance Education . He also co-authored The Strategy of Managing Innovation and Technology . He is a registered Professional Engineer in Quality Engineering in the State of California., Provides readers with an overview of the entire research process in an abbreviated and concise format. This text provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyse, gather, and interpret data to arrive at answers to research questions.
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Seller feedback (516,017)
- l***e (968)- Feedback left by buyer.Past monthVerified purchasegreat thanks!
- m***g (186)- Feedback left by buyer.Past monthVerified purchaseScratched to hell and back. Unplayable
- m***i (106)- Feedback left by buyer.Past monthVerified purchaseA+