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The Rise of Viagra: How the Little Blue Pill Changed Sex in America by Meika Loe

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN
9780814752005
EAN
9780814752005

About this product

Product Identifiers

Publisher
New York University Press
ISBN-10
0814752004
ISBN-13
9780814752005
eBay Product ID (ePID)
30522017

Product Key Features

Number of Pages
288 Pages
Language
English
Publication Name
Rise of Viagra : How the Little Blue Pill Changed Sex in America
Publication Year
2004
Subject
Sociology / General, Men's Health, General, Human Sexuality (See Also Social Science / Human Sexuality)
Type
Textbook
Subject Area
Health & Fitness, Social Science, Psychology
Author
Meika Loe
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
21.2 Oz
Item Length
9.2 in
Item Width
7.3 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2004-005125
TitleLeading
The
Dewey Edition
22
Reviews
"Meika Loe's core argument is that the unprecedented success of Viagra in America is not the result of an exciting scientific breakthrough bringing relief to the desperate or the dying. Rather, commercial interests have created a socially desirable but medically limited product-ironically, by denying the fundamentally social nature of sex. . . . The central argument gains pace throughout the book, becoming increasingly compelling as the ominous implications of Viagra for American society unfold." - The New England Journal of Medicine ,, The book is not a polemic but a deep and thoughtful examination of derivative problems not anticipated by Viagra's aggressive marketers. It is especially effective when placing the campaign to promote Viagra (a trade name) in the greater context of the medicalization of modern health care., Meika Loe's core argument is that the unprecedented success of Viagra in America is not the result of an exciting scientific breakthrough bringing relief to the desperate or the dying. Rather, commercial interests have created a socially desirable but medically limited product-ironically, by denying the fundamentally social nature of sex. . . . The central argument gains pace throughout the book, becoming increasingly compelling as the ominous implications of Viagra for American society unfold., "A fine piece of contemporary history. The Rise of Viagra paints a thoughtful portrait, letting the reader decide whether the Viagra phenomenon is ultimately to be celebrated or rued." -Katharine Greider,author of The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers, "[An] engaging account and trenchant critique of the powerful blue pill. Based on extensive research, and written with clarity, grace, and wit, The Rise of Viagra chronicles an incredible intertwining of bodies, pleasures, marketing savvy, and the undying quest for the medical fix." -Steven Epstein,author of Impure Science: AIDS, Activism, and the Politics of Knowledge, [An] engaging account and trenchant critique of the powerful blue pill. Based on extensive research, and written with clarity, grace, and wit, The Rise of Viagra chronicles an incredible intertwining of bodies, pleasures, marketing savvy, and the undying quest for the medical fix., "Meika Loe's book tells the story of Viagra with skill and verve. She brings to that tale a sharp eye, a fine ear, and just the right degree of irony." - Daniel Callahan, author of What Price Better Health: Hazards of the Research Imperative, "Meika Loe's core argument is that the unprecedented success of Viagra in America is not the result of an exciting scientific breakthrough bringing relief to the desperate or the dying. Rather, commercial interests have created a socially desirable but medically limited product-ironically, by denying the fundamentally social nature of sex. . . . The central argument gains pace throughout the book, becoming increasingly compelling as the ominous implications of Viagra for American society unfold." - The New England Journal of Medicine, "The book is not a polemic but a deep and thoughtful examination of derivative problems not anticipated by Viagra's aggressive marketers. It is especially effective when placing the campaign to promote Viagra (a trade name) in the greater context of the medicalization of modern health care." -Choice, Meika Loe's book tells the story of Viagra with skill and verve. She brings to that tale a sharp eye, a fine ear, and just the right degree of irony., "[An] engaging account and trenchant critique of the powerful blue pill. Based on extensive research, and written with clarity, grace, and wit, The Rise of Viagra chronicles an incredible intertwining of bodies, pleasures, marketing savvy, and the undying quest for the medical fix." - Steven Epstein, author of Impure Science: AIDS, Activism, and the Politics of Knowledge, "The book is not a polemic but a deep and thoughtful examination of derivative problems not anticipated by Viagra's aggressive marketers. It is especially effective when placing the campaign to promote Viagra (a trade name) in the greater context of the medicalization of modern health care." - Choice, "The book is not a polemic but a deep and thoughtful examination of derivative problems not anticipated by Viagra's aggressive marketers. It is especially effective when placing the campaign to promote Viagra (a trade name) in the greater context of the medicalization of modern health care." - Choice ,, "Meika Loe's core argument is that the unprecedented success of Viagra in America is not the result of an exciting scientific breakthrough bringing relief to the desperate or the dying. Rather, commercial interests have created a socially desirable but medically limited product-ironically, by denying the fundamentally social nature of sex. . . . The central argument gains pace throughout the book, becoming increasingly compelling as the ominous implications of Viagra for American society unfold." -The New England Journal of Medicine, ""Meika Loe's book tells the story of Viagra with skill and verve. She brings to that tale a sharp eye, a fine ear, and just the right degree of irony." - Daniel Callahan, author ofWhat Price Better Health: Hazards of the Research Imperative, "A fine piece of contemporary history. The Rise of Viagra paints a thoughtful portrait, letting the reader decide whether the Viagra phenomenon is ultimately to be celebrated or rued." - Katharine Greider, author of The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers, "[An] engaging account and trenchant critique of the powerful blue pill. Based on extensive research, and written with clarity, grace, and wit, The Rise of Viagra chronicles an incredible intertwining of bodies, pleasures, marketing savvy, and the undying quest for the medical fix." - Steven Epstein, author ofImpure Science: AIDS, Activism, and the Politics of Knowledge, A fine piece of contemporary history. The Rise of Viagra paints a thoughtful portrait, letting the reader decide whether the Viagra phenomenon is ultimately to be celebrated or rued., "Meika Loe's book tells the story of Viagra with skill and verve. She brings to that tale a sharp eye, a fine ear, and just the right degree of irony." -Daniel Callahan,author of What Price Better Health: Hazards of the Research Imperative, "A fine piece of contemporary history. The Rise of Viagra paints a thoughtful portrait, letting the reader decide whether the Viagra phenomenon is ultimately to be celebrated or rued." - Katharine Greider, author ofThe Big Fix: How the Pharmaceutical Industry Rips Off American Consumers
Illustrated
Yes
Dewey Decimal
616.6/922061
Table Of Content
Acknowledgments Preface: Bob Dole, Bill Clinton, Bazooms, and Me 1 Introducing Viagra 2 The Rise of Erectile Dysfunction 3 Fixing the Broken Male Machine 4 The Pill Doesn't Always Thrill 5 The Search for the Female Viagra 6 APill for Everything? Epilogue: A Hard Act to Follow Appendix: Studying "Up" NotesIndex About the Author
Synopsis
The first book to details the history and social implications of the little blue pill Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry--from how drugs could be marketed to the types of drugs put into development--as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called "erectile dysfunction," and is simply something to "ask your doctor" about. And over 16 million men have. The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life. Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry. This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America., Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry--from how drugs could be marketed to the types of drugs put into development--as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called "erectile dysfunction," and is simply something to "ask your doctor" about. And over 16 million men have. The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life. Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry. This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America., Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry - from how drugs could be marketed to the types of drugs put into development - as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called "erectile dysfunction," and is simply something to "ask your doctor" about. And over 16 million men have. The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life. Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry. This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America., Details the history and social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. Drawing on interviews with men who take Viagra, their wives, doctors and pharmacists as well as scientists and researchers, this account provides a history of the drug's effect on America.
LC Classification Number
RC889.L64 2004

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