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Mustang and the Pony Car Revolution, Davis, Michael W.

US $7.99
ApproximatelyS$ 10.29
Condition:
Good
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Located in: Montgomery Illinois, United States
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Estimated between Sat, 6 Sep and Wed, 10 Sep to 94104
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eBay item number:276993670754
Last updated on Jun 14, 2025 06:04:59 SGTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
1531669166
EAN
9781531669164
Publication Name
N/A
Type
Hardback
Release Title
Mustang and the Pony Car Revolution
Artist
Davis, Michael W. R.
Brand
N/A
Colour
N/A

About this product

Product Identifiers

Publisher
Arcadia Publishing
ISBN-10
1531669166
ISBN-13
9781531669164
eBay Product ID (ePID)
240076560

Product Key Features

Book Title
Mustang and the Pony Car Revolution
Number of Pages
130 Pages
Language
English
Publication Year
2014
Topic
United States / State & Local / MidWest (IA, Il, in, Ks, Mi, MN, Mo, Nd, Ne, Oh, Sd, Wi)
Illustrator
Yes
Genre
History
Author
Michael W. R. Davis
Format
Hardcover

Dimensions

Item Height
0.4 in
Item Weight
14.6 Oz
Item Length
9.6 in
Item Width
6.7 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
629.222/2
Synopsis
Introduced at the opening of the New York World's Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category--the "pony car"--which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years.

Item description from the seller

About this seller

worldofbooksinc

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company ...
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