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Mustang and the Pony Car Revolution, Davis, Michael W.
US $7.99
ApproximatelyS$ 10.29
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Shipping:
Free USPS Media MailTM.
Located in: Montgomery Illinois, United States
Delivery:
Estimated between Sat, 6 Sep and Wed, 10 Sep to 94104
Returns:
30 days return. Seller pays for return shipping.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:276993670754
Item specifics
- Condition
- ISBN
- 1531669166
- EAN
- 9781531669164
- Publication Name
- N/A
- Type
- Hardback
- Release Title
- Mustang and the Pony Car Revolution
- Artist
- Davis, Michael W. R.
- Brand
- N/A
- Colour
- N/A
About this product
Product Identifiers
Publisher
Arcadia Publishing
ISBN-10
1531669166
ISBN-13
9781531669164
eBay Product ID (ePID)
240076560
Product Key Features
Book Title
Mustang and the Pony Car Revolution
Number of Pages
130 Pages
Language
English
Publication Year
2014
Topic
United States / State & Local / MidWest (IA, Il, in, Ks, Mi, MN, Mo, Nd, Ne, Oh, Sd, Wi)
Illustrator
Yes
Genre
History
Format
Hardcover
Dimensions
Item Height
0.4 in
Item Weight
14.6 Oz
Item Length
9.6 in
Item Width
6.7 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
629.222/2
Synopsis
Introduced at the opening of the New York World's Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category--the "pony car"--which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years.
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