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Yankee Don't Go Home!: Mexican Nation..., Moreno, Julio
US $8.39
ApproximatelyS$ 10.80
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Located in: Montgomery Illinois, United States
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Estimated between Fri, 8 Aug and Tue, 12 Aug to 94104
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eBay item number:276955803426
Item specifics
- Condition
- ISBN
- 0807854786
- EAN
- 9780807854785
- Publication Name
- N/A
- Type
- Paperback
- Release Title
- Yankee Don't Go Home!: Mexican Nationalism, American Business ...
- Artist
- Moreno, Julio
- Brand
- N/A
- Colour
- N/A
About this product
Product Identifiers
Publisher
University of North Carolina Press
ISBN-10
0807854786
ISBN-13
9780807854785
eBay Product ID (ePID)
2730421
Product Key Features
Book Title
Yankee Don't Go Home! : Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950
Number of Pages
336 Pages
Language
English
Publication Year
2003
Topic
Latin America / Mexico, Political Economy, General
Features
New Edition
Illustrator
Yes
Genre
Political Science, Business & Economics, History
Book Series
The Luther H. Hodges Jr. and Luther H. Hodges Sr. Series on Business, Entrepreneurship, and Public Policy Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
1 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
LCCN
2003-007366
Dewey Edition
21
Reviews
"New and refreshing. . . . An excellent example of how a cultural perspective can provide rich insights into business history. . . . Will inspire new research." —Business History Review, "An interesting analysis of Mexico's material progress. . . . [The] research is very good and [the] analysis . . . offers important insights. . . . The selective use of rural memories for an urbanizing country is path breaking." — The Americas, "New and refreshing. . . . An excellent example of how a cultural perspective can provide rich insights into business history. . . . Will inspire new research." -- Business History Review, "An interesting analysis of Mexico's material progress. . . . [The] research is very good and [the] analysis . . . offers important insights. . . . The selective use of rural memories for an urbanizing country is path breaking." _ The Americas, "New and refreshing. . . . An excellent example of how a cultural perspective can provide rich insights into business history. . . . Will inspire new research." _ Business History Review, "An interesting analysis of Mexico's material progress. . . . [The] research is very good and [the] analysis . . . offers important insights. . . . The selective use of rural memories for an urbanizing country is path breaking." -- The Americas, "New and refreshing. . . . An excellent example of how a cultural perspective can provide rich insights into business history. . . . Will inspire new research." — Business History Review, "An interesting analysis of Mexico's material progress. . . . [The] research is very good and [the] analysis . . . offers important insights. . . . The selective use of rural memories for an urbanizing country is path breaking." —The Americas
Dewey Decimal
337.72073/09/041
Edition Description
New Edition
Synopsis
In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy -- consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations. According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s., In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy -- consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations.According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits.Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s., A description of how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed US-Mexican relations. It shows that government programmes were central to encouraging commercial growth., In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy--consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations.According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s.
LC Classification Number
HD3616.M42M67 2003
Item description from the seller
Seller feedback (272,019)
- 6***6 (34)- Feedback left by buyer.Past monthVerified purchaseAs described. Shipping and packaging were taken care of as posted. Great value. Great quality, perfect condition and appearance was perfect.
- 5***_ (346)- Feedback left by buyer.Past monthVerified purchaseGood price but the book arrived dirty and really bent up... Not happy but I'm willing to keep the book...
- t***4 (192)- Feedback left by buyer.Past monthVerified purchaseNot as described or photographed, this is an entirely different edition and not what was described.
Seller feedback (272,019)
- 6***6 (34)- Feedback left by buyer.Past monthVerified purchaseAs described. Shipping and packaging were taken care of as posted. Great value. Great quality, perfect condition and appearance was perfect.
- 5***_ (346)- Feedback left by buyer.Past monthVerified purchaseGood price but the book arrived dirty and really bent up... Not happy but I'm willing to keep the book...
- t***4 (192)- Feedback left by buyer.Past monthVerified purchaseNot as described or photographed, this is an entirely different edition and not what was described.