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Why People Buy Things They Don't Ne..., Danziger, Pamel
US $7.69
ApproximatelyS$ 9.93
Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
2 available1 sold
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Free USPS Media MailTM.
Located in: Montgomery Illinois, United States
Delivery:
Estimated between Fri, 10 Oct and Wed, 15 Oct to 94104
Returns:
30 days return. Seller pays for return shipping.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:276955263313
Item specifics
- Condition
- ISBN
- 0793186021
- EAN
- 9780793186020
- Publication Name
- N/A
- Type
- Paperback
- Release Title
- Why People Buy Things They Don't Need: Understanding and Predi...
- Artist
- Danziger, Pamela
- Brand
- N/A
- Colour
- N/A
About this product
Product Identifiers
Publisher
Kaplan Publishing
ISBN-10
0793186021
ISBN-13
9780793186020
eBay Product ID (ePID)
30472834
Product Key Features
Book Title
Why People Buy Things They Don't Need : Understanding and Predicting Consumer Behavior
Number of Pages
290 Pages
Language
English
Publication Year
2004
Topic
Consumer Behavior, General, Marketing / Research
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
14.6 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2004-003269
Dewey Edition
22
Reviews
"The pyrotechnic prose of Alex Lemon's memoir creates an electrifying portrait of a body in crisis, and the way the soul is inexorably, reluctantly, dragged along.... If ever a book was written in blood, it is this one."-- Nick Flynn, author ofAnother Bullshit Night in Suck City
Dewey Decimal
658.8/342
Synopsis
Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need. Focusing on the "whys" of spending, Danziger has meticulously profiled customers in more than 30 categories of discretionary spending ......, What motivates consumers to buy? Is it pleasure? Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need. Focusing on the whys of spending, Danziger has meticulously profiled customers in more than 30 categories of discretionary spending through research based on surveys, interviews, and focus groups from a variety of people who make discretionary purchases. She provides readers with a vision of the future, giving them the foresight to anticipate the needs and desires of their customers. This ground-breaking guide will help marketers of all products understand the underlying motivators consumers use to both make their purchases and become satisfied, loyal customers., Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need. Focusing on the "whys" of spending, Danziger has meticulously profiled customers in more than 30 categories of discretionary spending through research based on surveys, interviews, and focus groups from a variety of people who make discretionary purchases. This ground-breaking guide will help marketers of all products understand the underlying motivators consumers use to both make their purchases and become satisfied, loyal customers.
LC Classification Number
HF5415.32.D36 2004
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- Automatische Bewertung von eBay- Feedback left by buyer.Past monthBestellung pünktlich und problemlos geliefert
- eBay 自動留下信用評價- Feedback left by buyer.Past month訂單準時送達，沒遇到任何問題
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