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The Chasm Companion - A Fieldbook to Crossing the Chasm & Inside the Tornado: A

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Located in: GL5 2TH, United Kingdom
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Last updated on Jun 11, 2024 15:19:26 SGTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
EAN
9781841124681
ISBN
1841124680
Book Title
The Chasm Companion - A Fieldbook to Crossing the Chasm & Inside
Publication Year
2002
Type
Textbook
Format
Paperback
Language
English
Publication Name
The Chasm Companion: a Field Guide to Crossing the Chasm and inside the Tornado
Item Height
211mm
Author
Paul Wiefels
Publisher
John Wiley & Sons AND Sons LTD
Item Width
177mm
Subject
Marketing
Item Weight
531g
Number of Pages
348 Pages

About this product

Product Information

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts: * How high-tech market develop * How to specify a winning market development strategy * How to plan go-to-market programmes at different points in the life cycle. Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9781841124681
eBay Product ID (ePID)
88504425

Product Key Features

Author
Paul Wiefels
Publication Name
The Chasm Companion: a Field Guide to Crossing the Chasm and inside the Tornado
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2002
Type
Textbook
Number of Pages
348 Pages

Dimensions

Item Height
211mm
Item Width
177mm
Item Weight
531g

Additional Product Features

Title_Author
Paul Wiefels
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 242692990
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