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The Chasm Companion - A Fieldbook to Crossing the Chasm & Inside the Tornado: A
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Located in: GL5 2TH, United Kingdom
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Estimated between Tue, 9 Jul and Thu, 25 Jul to 43230
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eBay item number:276461123968
Item specifics
- Condition
- EAN
- 9781841124681
- ISBN
- 1841124680
- Book Title
- The Chasm Companion - A Fieldbook to Crossing the Chasm & Inside
- Publication Year
- 2002
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Chasm Companion: a Field Guide to Crossing the Chasm and inside the Tornado
- Item Height
- 211mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Item Width
- 177mm
- Subject
- Marketing
- Item Weight
- 531g
- Number of Pages
- 348 Pages
About this product
Product Information
The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts: * How high-tech market develop * How to specify a winning market development strategy * How to plan go-to-market programmes at different points in the life cycle. Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9781841124681
eBay Product ID (ePID)
88504425
Product Key Features
Publication Name
The Chasm Companion: a Field Guide to Crossing the Chasm and inside the Tornado
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2002
Type
Textbook
Number of Pages
348 Pages
Dimensions
Item Height
211mm
Item Width
177mm
Item Weight
531g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 242692990
Seller assumes all responsibility for this listing.
eBay item number:276461123968
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Item location:
GL5 2TH, United Kingdom
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