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Essentials of Marketing, Blythe, Prof Jim, Used; Good Book

Condition:

Good

Price:

AU $21.87

ApproximatelyS$ 19.67

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Located in: GL1 5SQ, United Kingdom

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thecotswoldlibrary (682306)
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eBay item number:276446605012

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab

EAN: 9780273693581

ISBN: 0273693581

Book Title: Essentials of Marketing

Language: English

Publication Year: 2004

Type: Textbook

Format: Paperback

Publication Name: Essentials of Marketing

Item Height: 246mm

Author: Jim Blythe

Publisher: Pearson Education Limited

Item Width: 189mm

Subject: Marketing

Item Weight: 730g

Number of Pages: 376 Pages

About this product

Product Information

Looking for a concise, clear, jargon-free book on marketing? Go no further. Jim Blythe's Essentials of Marketing, 3e is an ideal text for students new to marketing, students on a short introductory marketing course, overseas students needing a plain-English guide, or to anyone who needs a quick grasp of the subject.'Essentials of Marketing is an engaging introductory text for students new to the study of marketing. The third edition brings the latest issues within marketing theory and practice to life in an authoritative but very readable fashion. Jim Blythe has carefully considered the needs of his readers through useful learning aids and an extensive glossary.' Dr. Matthew Higggins, Lecturer in Marketing and Consumption,University of LeicesterAvoiding a UK-centered viewpoint, Essentials of Marketing, 3e offers the following:* NEW! Completely new relevant and up-to-date cases studies.* NEW! A fully rewritten Chapter 12, covering relationship marketing, Internet marketing, marketing ethics, and the changing conceptual position of marketing in the 21st century.* NEW! Extended coverage of global marketing theory.* Self-test questions designed to aid student learning.* Up-to-date and full referencing for the more academic student.* Recommended further reading for each chapter. 'This new edition provides students with an ideal platform from which to discover the fundamental principles of marketing. The addition of new up-to-date case studies and a revised final chapter which addresses some key 21st century marketing issues provides the reader with real contemporary perspectives. The book offers an easy to follow and jargon-free source of core theories and concepts together with helpful illustrative examples from around the world.' Dr. Phil Megicks, Head of Marketing Group, University of Plymouth, Senior Examiner for the Chartered Institute of Marketing Professional Certificate Marketing Fundamentals module.To access lecturer resources, including an instructor's manual and power point slides, visit www booksites.net/blythe.

Product Identifiers

Publisher

Pearson Education Limited

ISBN-13

9780273693581

eBay Product ID (ePID)

96747418

Product Key Features

Author

Jim Blythe

Publication Name

Essentials of Marketing

Format

Paperback

Subject

Marketing

Publication Year

2004

Type

Textbook

Number of Pages

376 Pages

Dimensions

Item Height

246mm

Item Width

189mm

Item Weight

730g

Additional Product Features

Country/Region of Manufacture

United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:

GB 242692990

Seller assumes all responsibility for this listing.

eBay item number:276446605012

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Item location:

GL1 5SQ, United Kingdom

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AU $4.00 (approx S$ 3.60)	United States	Standard International Flat Rate Postage	Estimated between Fri, 21 Jun and Tue, 2 Jul to 43230 Seller ships within 2 days after receiving cleared payment.

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