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The Real Toy Story Inside the Ruthless Battle for America's Youngest Consumers
Condition:
“Gently used in overall good condition.. May have minor cosmetic imperfection & some shelf wear ”... Read moreabout condition
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Located in: Albany, New York, United States
Delivery:
Estimated between Thu, 9 May and Sat, 11 May to 43230
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- 99.9% positive feedback
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eBay item number:276347844136
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Hardcover
- Product Group
- Book
- Era
- 2000s
- Weight
- 0 lbs
- IsTextBook
- No
- ISBN
- 9780743247658
- Publication Year
- 2007
- Format
- Hardcover
- Language
- English
- Publication Name
- Realtoy Story : inside the Ruthless Battle for America's Youngest Consumers
- Item Height
- 0.9in
- Item Length
- 9in
- Publisher
- Free Press
- Item Width
- 6in
- Item Weight
- 14.8 Oz
- Number of Pages
- 272 Pages
About this product
Product Information
The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive subjects in the world. We all remember our own toys; we care desperately about those we choose for our kids, knowing these objects help shape children's lives. They are also a constantly newsworthy item: every Christmas, which toys are hot -- and the scramble by parents to grab them before the stores are empty -- is front-page and TV bulletin news.The Real Toy Storytells the tales of these toys and of the vast, world-dominating $22 billion American industry that creates them. The rewards for success are enormous: a top toy can earn billions -- H. Ty Warner shot intoForbes'sWorld's Richest People list with his creation of Beanie Babies. The price of failure is just as huge -- the battlefield is littered with the corpses of once-successful toy companies whose multimillion-dollar gambles did not pay off.It is a world of contrasts.The Real Toy Storylooks at both sides: at Slinky, Elmo, Barbie, Transformers, and their creators, but also at the dark side of an industry that leads the way in cold-blooded marketing targeted at children. Parents will want to learn about how this seemingly benign industry exploits, sometimes surreptitiously, the many new media: cable television, the internet, CD-ROMs, sometimes even invading the playgrounds to peddle their wares to unsuspecting young people.Perhaps more disturbingly, this hard-hitting book examines the vast gap between the cuddly image of toys and how almost all toys destined for America are actually produced in China under sweatshop conditions.Today the toy industry is in the midst of rapid change. Tapping into the concern millions of adults have about the toys they choose for the children in their lives, this riveting exposé is essential reading for everyone who cares about kids.
Product Identifiers
Publisher
Free Press
ISBN-10
0743247655
ISBN-13
9780743247658
eBay Product ID (ePID)
53567786
Product Key Features
Publication Name
Realtoy Story : inside the Ruthless Battle for America's Youngest Consumers
Format
Hardcover
Language
English
Publication Year
2007
Number of Pages
272 Pages
Dimensions
Item Length
9in
Item Height
0.9in
Item Width
6in
Item Weight
14.8 Oz
Additional Product Features
Lc Classification Number
Hd9993.T693u627 2007
Reviews
"A fascinating expose of the $20 billion- a-year toy industry, in which...executives jockey for market share with alarming bloodthirstiness." -- Atlantic Monthly, "A fascinating exposé of the $20 billion- a-year toy industry, in which...executives jockey for market share with alarming bloodthirstiness." -- Atlantic Monthly, "A fascinating exposé of the $20 billion- a-year toy industry, in which...executives jockey for market share with alarming bloodthirstiness."-- Atlantic Monthly
Table of Content
Introduction 1. If It's February, It Must Be Toy Fair 2. The Inventors 3. What Hasbro Wants 4. Barbie Goes to War: Battle of the Dolls 5. The (Vicious) Business of Toys 6. War of the Aisles: The Retail Battleground 7. Grabbing Them Young 8. Santa's Sweatshop Afterword Bibliography Acknowledgments Sources Index
Copyright Date
2007
Target Audience
Trade
Topic
Marketing / General, Consumer Behavior, Popular Culture, Advertising & Promotion
Lccn
2006-041285
Dewey Decimal
338.4/7688720973
Dewey Edition
22
Genre
Business & Economics, Social Science
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:276347844136
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Item location:
Albany, New York, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $4.99 (approx S$ 6.73) | United States | Economy Postage (USPS Media MailTM) | Estimated between Thu, 9 May and Sat, 11 May to 43230 |
| Handling time |
|---|
| Will usually post within 3 business days of receiving cleared payment. |
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Sales Tax for an item #276347844136
Sales Tax for an item #276347844136
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Return policy
| Return policy details |
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| The seller will not accept returns for this item. |
Seller feedback (7,836)
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Thank you, just as described!