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Marketing Strategy: Text and Cases by O. C. Ferrell, 8TH INTERNATIONAL EDITION

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Binding
SOFTCOVER
International ISBN
9789355738486
Contents
SAME as in US edition
Packing
Shrinkwrapped- Box Packed
Shipping Service
DELIVERED WITHIN 5-8 DAYS BY DHL/UPS/FedEx/Aramex
Product Type
INTERNATIONAL EDITION
Edition
8TH EDITION
ISBN
9780357516300

About this product

Product Identifiers

Publisher
Cengage Learning
ISBN-10
0357516303
ISBN-13
9780357516300
eBay Product ID (ePID)
3050074666

Product Key Features

Number of Pages
576 Pages
Language
English
Publication Name
Marketing Strategy
Subject
Marketing / General, Commerce, General
Publication Year
2021
Features
Revised
Type
Textbook
Author
O. C. Ferrell, Michael Hartline, Bryan W. Hochstein
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
10.9 in
Item Weight
42.4 Oz
Item Length
0.9 in
Item Width
8.4 in

Additional Product Features

Edition Number
8
Intended Audience
College Audience
LCCN
2020-950264
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.802
Edition Description
Revised edition
Table Of Content
Preface.About the Authors.1. Marketing in Today's Economy.2. Strategic Marketing Planning.3. Collecting and Analyzing Marketing Information.4. Developing Competitive Advantage and Strategic Focus.5. Customers, Segmentation, and Target Marketing.6. The Marketing Program.7. Branding and Positioning.8. Ethics and Social Responsibility in Marketing Strategy.9. Marketing Implementation and Control.10. Developing and Maintaining Long-Term Customer Relationships.Cases.Marketing Plan Worksheets.Index.
Synopsis
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
LC Classification Number
HF5415.13

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