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Carlyle Farrell Global Marketing (Paperback) (UK IMPORT)
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eBay item number:276289079004
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Global Marketing
- Publication Name
- Global Marketing : Practical Insights and International Analysis
- Title
- Global Marketing
- Subtitle
- Practical Insights and International Analysis
- Format
- Trade Paperback
- ISBN-10
- 1446252647
- EAN
- 9781446252642
- ISBN
- 9781446252642
- Publisher
- SAGE Publications, The Limited
- Genre
- Business & Finance
- Release Date
- 24/09/2015
- Release Year
- 2015
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 0.8in
- Item Length
- 10.5in
- Item Weight
- 31.1 Oz
- Publication Year
- 2015
- Type
- Textbook
- Item Width
- 7.7in
- Number of Pages
- 360 Pages
About this product
Product Information
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students' learning 'Spotlight on Research' and 'Expand Your Knowledge', introducing students to some of the seminal scholarly research undertaken in the field 'Real World Challenges' offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https: //study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1446252647
ISBN-13
9781446252642
eBay Product ID (ePID)
202818943
Product Key Features
Publication Name
Global Marketing : Practical Insights and International Analysis
Format
Trade Paperback
Language
English
Publication Year
2015
Type
Textbook
Number of Pages
360 Pages
Dimensions
Item Length
10.5in
Item Height
0.8in
Item Width
7.7in
Item Weight
31.1 Oz
Additional Product Features
Lc Classification Number
Hf1416
Reviews
This book stands out for innovations like the "Spotlight on Research" boxes, which highlight the relevance of academic research to practice, its up-to-date examples, and its crisp and to-the-point approach to the broad terrain it covers, which students and practitioners will find appealing and easier to follow than other texts., Genuinely global in its outlook, feel, focus and examples, augmented with a myriad of all-inclusive ample cases from all over the world, Carlyle Farrell provides lots of variety and plenty of teaching opportunities. This textbook is an enrichment of international marketing literature and an excellent teaching textbook. It is rich, reader friendly, simple and appeals to students with different cultural and academic backgrounds. This book is highly recommended.
Table of Content
Chapter 1: Global Marketing ExplainedChapter 2: The Cultural EnvironmentChapter 3: The Economic & Financial EnvironmentsChapter 4: Political & Legal EnvironmentsChapter 5: Trade & ProtectionismChapter 6: Researching Global MarketsChapter 7: Selecting Foreign MarketsChapter 8: Entering Foreign MarketsChapter 9: Global Product & ServicesChapter 10: Global Distribution StrategiesChapter 11: Global Pricing StrategiesChapter 12: Global Communication & Sales StrategiesChapter 13: Global Marketing Strategy and ImplementationChapter 14: The Marketing Strategies of Emerging Market MNEsChapter 15: The Future of Global Marketing
Copyright Date
2015
Topic
Exports & Imports, International / Economics, International / Marketing
Lccn
2014-946244
Dewey Decimal
658.8/4
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:276289079004
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GU14 0GT, United Kingdom
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