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John D. Ramage Twentieth-cent ury American Success Rhetori (Hardback) (UK IMPORT)
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Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Twentieth-century American Success Rhetoric
- Publication Name
- Twentieth-Century American Success Rhetoric : How to Construct a Suitable Self
- Title
- Twentieth-century American Success Rhetoric
- Subtitle
- How to Construct a Suitable Self
- Format
- Hardcover
- EAN
- 9780809326167
- ISBN
- 9780809326167
- Publisher
- Southern Illinois University Press
- Genre
- Literary Criticism
- Release Date
- 31/07/2005
- Release Year
- 2005
- Language
- English
- Country/Region of Manufacture
- US
- Item Weight
- 16.2 Oz
- Subject Area
- Self-Help, Language Arts & Disciplines
- Item Length
- 9 in
- Subject
- Communication Studies, Rhetoric, Personal Growth / Success, Composition & Creative Writing
- Publication Year
- 2005
- Type
- Textbook
- Item Height
- 0.9 in
- Features
- New Edition
- Item Width
- 6 in
- Number of Pages
- 264 Pages
About this product
Product Information
Self-help authors like Tom Peters and Stephen Covey, who have dominated best-seller lists over the last two decades, have exercised increasing influence on political, governmental, and educational organizations. By contrast, the topic of American success books-- texts that promise to help readers succeed by retrofitting their identity to meet workplace demands--has been ignored by scholars since the 1980s. John Ramage challenges the neglect of this hugely popular literature and revives a once-lively conversation among eminent critics about the social phenomenon represented in the work of Bruce Barton, Dale Carnegie, and Norman Vincent Peale, among others. Using literary texts from Don Quixote to Catch-22 to gloss the discussion, Ramage utilizes Kenneth Burke's rhetorical theory to understand symbolic acts and social issues and brings together earlier commentaries within a new critical framework. He considers the problematic and paradoxical nature of success and examines its meaning in terms of its traditional dialectic partner, happiness. A synopsis of seventeenth- to nineteenth-century forerunners prefaces this analysis in which Ramage links literary code heroes with the activities of twentieth-century business leaders to determine whether, in the search for authenticity, the heroic individual or the corporation is ultimately served. This comprehensive study chronicles the legitimation of the success book genre, enumerates rhetorical strategies used to win over readers, and supplies the historical context that renders each book's message timely. After considering some of the dangers of crossing disciplinary borders, as exemplified by Deborah Tannen's work, Ramage critiques Stanley Fish's theoretical strictures against this practice, finally summoning academic critics to action with a strong call to exert greater influence within the popular marketplace.
Product Identifiers
Publisher
Southern Illinois University Press
ISBN-10
0809326167
ISBN-13
9780809326167
eBay Product ID (ePID)
44669526
Product Key Features
Publication Name
Twentieth-Century American Success Rhetoric : How to Construct a Suitable Self
Format
Hardcover
Language
English
Features
New Edition
Subject
Communication Studies, Rhetoric, Personal Growth / Success, Composition & Creative Writing
Publication Year
2005
Type
Textbook
Subject Area
Self-Help, Language Arts & Disciplines
Number of Pages
264 Pages
Dimensions
Item Length
9 in
Item Height
0.9 in
Item Width
6 in
Item Weight
16.2 Oz
Additional Product Features
Edition Number
3
LCCN
2004-029613
Lc Classification Number
Bj1611.2.R34 2005
Edition Description
New Edition
Reviews
Ramage's work is engaging, deliberate, and clear. By locating major works of American success rhetoric within a cultura continuum and illuminating them with reference to Burkean theory, he forges a newly formalized genre that rhetoricians, cultural critics, and students of popular culture will welcome.-William Covino, Florida Atlantic University, " Ramage' s work is engaging, deliberate, and clear. By locating major works of American success rhetoric within a cultural continuum and illuminating them with reference to Burkean theory, he forges a newly formalized genre that rhetoricians, cultural critics, and students of popular culture will welcome." -- William Covino , Florida Atlantic University, "Ramage's work is engaging, deliberate, and clear. By locating major works of American success rhetoric within a cultural continuum and illuminating them with reference to Burkean theory, he forges a newly formalized genre that rhetoricians, cultural critics, and students of popular culture will welcome."-- William Covino , Florida Atlantic University, "Ramage's work is engaging, deliberate, and clear. By locating major works of American success rhetoric within a cultural continuum and illuminating them with reference to Burkean theory, he forges a newly formalized genre that rhetoricians, cultural critics, and students of popular culture will welcome."- William Covino , Florida Atlantic University, "Ramage's work is engaging, deliberate, and clear. By locating major works of American success rhetoric within a cultural continuum and illuminating them with reference to Burkean theory, he forges a newly formalized genre that rhetoricians, cultural critics, and students of popular culture will welcome."-William Covino, Florida Atlantic University, Ramage's work is engaging, deliberate, and clear. By locating major works of American success rhetoric within a cultural continuum and illuminating them with reference to Burkean theory, he forges a newly formalized genre that rhetoricians, cultural critics, and students of popular culture will welcome."— William Covino , Florida Atlantic University
Copyright Date
2005
Target Audience
Scholarly & Professional
Dewey Decimal
158/.9/0973
Dewey Edition
22
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