Micheline Maynard THE END OF DETROIT American Car Market-1st Edit-1st Printing

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Condition:
Like New
Dust Cover tape repair as shown in photos. Small tear behind repair as shown in photos. First ... Read moreabout condition
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eBay item number:275015754911
Last updated on Nov 06, 2025 03:07:11 SGTView all revisionsView all revisions

Item specifics

Condition
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Dust Cover tape repair as shown in photos. Small tear behind repair as shown in photos. First ...
Country of Origin
United States
Type
Novel
Illustrator
Not Illustrated
Features
1st Edition, Dust Jacket
Binding
Hardcover
Place of Publication
New York
Modified Item
No
Subject
American Car Market
Year Printed
2003
Original/Facsimile
Original
Special Attributes
Stated 1st Edition-1st Printing
Region
North America
ISBN
9780385507691
Category

About this product

Product Identifiers

Publisher
Knopf Doubleday Publishing Group
ISBN-10
0385507690
ISBN-13
9780385507691
eBay Product ID (ePID)
2461131

Product Key Features

Book Title
End of Detroit : How the Big Three Lost Their Grip on the American Car Market
Number of Pages
336 Pages
Language
English
Topic
Industries / Automobile Industry, International / Economics, Automotive / History, General, Forecasting, Corporate & Business History
Publication Year
2003
Genre
Transportation, Business & Economics
Author
Micheline Maynard
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
21.7 Oz
Item Length
9.5 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2003-055493
Reviews
Acclaim forThe End of Detroit "[A] well-researched and passionate examination of contemporary culture, automotive and otherwise." -Boston Globe "Comprehensive . . . Maynard builds a persuasive case with layers of detail." -BusinessWeek "Maynard's crisply written book coolly analyzes the causes of the latest fall of Detroit." -The Economist
TitleLeading
The
Dewey Edition
22
Dewey Decimal
338.4/7629222/0973
Synopsis
An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America's automobile industry. In the 1990s, Detroit's Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. As Micheline Maynard makes brilliantly clear in THE END OF DETROIT, however, the traditional American car industry was, in fact, headed for disaster. Maynard argues that by focusing on high-profit trucks and SUVs, the Big Three missed a golden opportunity to win back the American car-buyer. Foreign companies like Toyota and Honda solidified their dominance in family and economy cars, gained market share in high-margin luxury cars, and, in an ironic twist, soon stormed in with their own sophisticatedly engineered and marketed SUVs, pickups and minivans. Detroit, suffering from a "good enough" syndrome and wedded to ineffective marketing gimmicks like rebates and zero-percent financing, failed to give consumers what they really wanted-reliability, the latest technology and good design at a reasonable cost. Drawing on a wide range of interviews with industry leaders, including Toyota's Fujio Cho, Nissan's Carlos Ghosn, Chrysler's Dieter Zetsche, BMW's Helmut Panke, and GM's Robert Lutz, as well as car designers, engineers, test drivers and owners, Maynard presents a stark picture of the culture of arrogance and insularity that led American car manufacturers astray. Maynard predicts that, by the end of the decade, one of the American car makers will no longer exist in its present form.
LC Classification Number
HD9710.U52M39 2003

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