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Marketing High Technology Services by Colin V. Sowter (2000, Hardcover) s#7840
Condition:
“******Marketing High Technology Services by Colin V. Sowter (2000, Hardcover) Minor Water stain on ”... Read moreabout condition
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Located in: New Orleans, Louisiana, United States
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Estimated between Thu, 9 May and Mon, 13 May to 43230
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eBay item number:274416345904
Item specifics
- Condition
- Good
- Seller Notes
- Topic
- Marketing / General, Technical & Manufacturing Industries & Trades
- Subject
- Science & Technology
- ISBN
- 9780566082375
- Book Title
- Marketing High Technology Services
- Item Length
- 9.5in
- Publisher
- Ashgate Publishing, The Limited
- Publication Year
- 2000
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2in
- Genre
- Technology & Engineering, Business & Economics
- Item Width
- 6.5in
- Item Weight
- 20 oz
- Number of Pages
- 262 Pages
About this product
Product Information
An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, including research, innovation and planning.
Product Identifiers
Publisher
Ashgate Publishing, The Limited
ISBN-10
0566082373
ISBN-13
9780566082375
eBay Product ID (ePID)
1722378
Product Key Features
Book Title
Marketing High Technology Services
Format
Hardcover
Language
English
Topic
Marketing / General, Technical & Manufacturing Industries & Trades
Publication Year
2000
Genre
Technology & Engineering, Business & Economics
Number of Pages
262 Pages
Dimensions
Item Length
9.5in
Item Height
1.2in
Item Width
6.5in
Item Weight
20 oz
Additional Product Features
Lc Classification Number
Ta216.S69 2000
Edition Number
2
Table of Content
List of figures. Part I The Role of Marketing: What is marketing? A way of thinking about business; Why do people buy? Value as perceived by the customer; What is involved in becoming market-led? Setting our sights high; To whom are we selling? Market definition, segmentation and targeting; Who are our competitors? Competitive analysis and tactics; How do we set prices? An under-exploited management opportunity. Part II The Role of Marketing Communication: How do we communicate? Principles of communication; How do we sell? Personal communication; How do we use impersonal communications? Literature, proposals, web sites, letters, mailshots, e-mail, telephone, exhibitions, advertising, public relations. Part III The Role of Business Development: What does the market want? Market research, marketing research; How do we achieve profitable innovation? Market-led innovation; How do we manage the future? Market-based business planning; Index.
Copyright Date
2000
Lccn
00-024870
Dewey Decimal
620/.0068/8
Dewey Edition
21
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:274416345904
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Item location:
New Orleans, Louisiana, United States
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| Free postage | United States | Economy Shipping | Estimated between Thu, 9 May and Mon, 13 May to 43230 |
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| Will usually ship within 1 business day of receiving cleared payment. |
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Seller feedback (6,924)
6***w (12)- Feedback left by buyer.
Past month
Verified purchase
good book.
6***w (12)- Feedback left by buyer.
Past month
Verified purchase
Excellent, enjoyable and fun history book++
6***w (12)- Feedback left by buyer.
Past month
Verified purchase
Enjoying it slowly. Great book.