The Sales Advantage How Get & Keep It Dale Carnegie Audio CD 3-Disc Set * New

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Item specifics

Condition
Brand New: An item that has never been opened or removed from the manufacturer's sealing. Item is in ...
Type
Audiobook
ISBN
9780743524797
Category

About this product

Product Information

The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amidst a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful -- a key competitive advantage. This audiobook includes specific advice for each stage of the eleven-stage selling process, such as: How to find prospects from both existing and new accounts How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it) How to sell beyong questions of price The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
0743524799
ISBN-13
9780743524797
eBay Product ID (ePID)
2478307

Product Key Features

Book Title
Sales Advantage : How to Get It, Keep It, and Sell more than Ever
Topic
General, Sales & Selling / General
Publication Year
2003
Language
English
Genre
Business & Economics
Author
J. Oliver Crom, Dale Carnegie, Michael A. Crom
Format
Compact Disc

Dimensions

Item Height
1in.
Item Length
5.6in.
Item Weight
6.6 Oz

Additional Product Features

Intended Audience
Trade
Dewey Edition
21
Number of Volumes
3 Vols.
Dewey Decimal
658.85
Edition Description
Abridged Edition

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