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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data
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eBay item number:265662631018
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Signed By
- Not Signed
- Signed
- No
- Custom Bundle
- No
- Book Series
- N/A
- Ex Libris
- No
- Narrative Type
- Nonfiction
- Original Language
- English
- Intended Audience
- Adults
- Inscribed
- No
- Edition
- First Edition
- California Prop 65 Warning
- N/A
- Vintage
- Yes
- Personalize
- No
- Type
- Novel
- Literary Movement
- N/A
- Era
- 2010s
- Illustrator
- N/A
- Personalized
- No
- Features
- Dust Jacket
- Country/Region of Manufacture
- United States
- Personalization Instructions
- N/A
- ISBN
- 9780071813372
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071813373
ISBN-13
9780071813372
eBay Product ID (ePID)
150548592
Product Key Features
Book Title
Loyalty 3. 0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Number of Pages
304 Pages
Language
English
Publication Year
2013
Topic
Training, Marketing / General, Customer Relations, Consumer Behavior, Organizational Behavior
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
20.5 Oz
Item Length
9.3 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2013-004837
Table Of Content
Contents Acknowledgments xiii Introduction 1 PART 1: VISION 7 Chapter 1: May You Live in Interesting Times 9 The Three Faces of Loyalty 9 The Road to Loyalty 3.0 10 We Live in Interesting Times 15 Chapter 2: Whoever Figures Out Motivation Wins 23 Fueling the Fire 23 Deep Dive into the Five Intrinsic Motivators 27 Piece of Cake? 36 I Just Work for a Paycheck 37 Chapter 3: The Next Big Thing Is Big Data 39 What Is Big Data and Where Does It Come From? 40 How Can We Use Big Data? 41 Crunching the Numbers 49 Big Data in the Consumer Space 52 Big Data in the Employee Space 56 Employee Hiring: An End to Hunches 57 Workforce Analytics 58 Big Data, Big Problems 61 What's Next? 62 Chapter 4: Gamification: The Engine of Loyalty 3.0 65 This Is Not a Game: The Difference Between Gamesand Gamification 68 Games Are Intrinsically Motivating 69 Adding the Spark of Gamification Mechanics 72 The 10 Key Mechanics of Gamification 73 Rewards = Meaningful Value 84 Questions and Answers 89 PART 2: EXECUTION 95 Chapter 5: Case Studies in Customer Engagement 97 Characters Welcome at USA Network 98 Make Your Way to Rio with Chiquita Brands 104 Insider Rewards at Warner Bros. 109 Checking in with Foursquare 114 Contributor Reputation with SAP Community Network 118 More Loyalty 3.0 Communities 120 Chapter 6: Case Studies in Skills and Learning 131 Getting Fit with Zamzee 131 Getting the Right Exposure to Adobe Photoshop 139 Gearing Up with Ford of Canada 147 Innovating in Education with Loyalty 3.0 153 Chapter 7: Case Studies in Employee Engagement 159 Inspiring Agents with LiveOps 160 Preventing Death by Power Point with BOX 163 Going Social with Bluewolf 167 Turbocharging Sales with Nitro for Salesforce 174 PART 3: DIRECTION 187 Chapter 8: Planning Your Loyalty 3.0 Program 189 The Loyalty 3.0 Road Map 190 Plan 190 Chapter 9: Bringing Your Loyalty 3.0 Program to Life 207 Design 207 Build 228 Optimize 234 Chapter 10: Forward in All Directions! 241 Where We've Been 241 Where We're Going 242 Wrapping It Up 245 Appendix: A Loyalty 3.0 Sample Scenario:Engaging Attendees of a Tech Company'sAnnual Conference 247 Notes 263 Index 269
Synopsis
Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data - we are all "walking data generators." Loyalty 3.0 reveals how to combine this "big data" with the latest understanding of human motivation to power gamification - the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers, employees, and partners, and for generating a sustainable competitive advantage in their markets. Loyalty 3.0 is a book that will redefine how you think about loyalty, and will open your eyes to the power of data to engage and motivate anyone, anywhere. Rajat Paharia created the gamification industry in 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others. Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm IDEO., The New York Times and Wall Street Journal bestseller The new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them? Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--from everyone involved in the success of a business. Now, in Loyalty 3.0 , Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business. Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including: The building blocks of motivation, big data, and gamification necessary for creating a powerful strategy that drives long-term loyalty Case studies from today's most innovative companies that are already driving customer engagement, learning and skill development, and employee motivation with Loyalty 3.0 methods Step-by-step guidance on how to plan, design, build, and optimize your program Now is the time to abandon your traditional loyalty programs and start taking all your stakeholders seriously--so they will take your company seriously. Loyalty 3.0 is the game-changing leap you've been waiting for. When you create true loyalty among customers, employees, and business partners, you will generate a sustainable competitive advantage and win in your industry. Praise for Loyalty 3.0 "Relationships are the single greatest asset for all organizations. Relationships with customers, relationships with employees, relationships with partners. In Loyalty 3.0 , Rajat Paharia reveals the new science of relationship building through big data and gamification." --TIM BROWN, CEO, IDEO " Loyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification--building on these concepts through real-world case studies that bring the combinations to life. It finishes with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life." -- BRAD SMITH, CEO, Intuit "A fascinating insight into how companies are exploiting big data." -- MARK READ, CEO, WPP Digital "Rajat pioneered the business use of big data and game mechanics to transform the customer experience. A decade before anyone else, he saw that the same techniques that video game designers had used for years--fast feedback, badges, competition, goals, and leveling up--were also incredibly powerful for motivating behavior outside of games, and an industry was born. This book shares his secrets." -- CLARA SHIH, CEO of Hearsay Social, author of The Facebook Era , and board member at Starbucks "Rajat Paharia comprehensively explains how to create loyalty in the modern world full of data and connectivity. If you want to learn how to motivate and inspire employees, you must read this book." -- DAVE KERPEN, New York Times bestselling author of Likeable Social Media
LC Classification Number
HF5415.32.P34 2013
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Seller feedback (1,383)
- e***8 (671)- Feedback left by buyer.Past monthVerified purchaseSuper seller! Great communication. Great books, great price. Did I mention great? Thanks!
- e***8 (671)- Feedback left by buyer.Past monthVerified purchaseGreat seller! Got combined shipping and a really good price on two nice books. Thank you!
- o***n (1553)- Feedback left by buyer.Past monthVerified purchaseValue, good packing, as described, quick shipping