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Classic Chevrolet Dealership - Selling The Bowtie

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
N/A
ISBN:
9780760314395
ISBN
9780760314395
Publication Year
2003
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Classic Chevrolet Dealerships: Selling the Bow Tie
Item Height
254mm
Author
Jon G. Robinson
Publisher
Motorbooks International
Item Width
254mm
Subject
Business
Number of Pages
156 Pages

About this product

Product Information

Since its founding in 1912, Chevrolet has weathered the Great Depression, two World Wars, confused markets, and fuel crises to become an American motoring icon. Chevy's success would not have been possible without the network of dealerships that sold and marketed the company's cars and trucks, first to wary customers unconvinced of the new contraptions' practicality, then to nine decades of consumers ranging from cash-strapped, to cash-flush, to confused, to increasingly fuel-conscious. This book examines that network by profiling several longstanding dealerships that have thrived and sometimes just barely survived on the frontlines of the car business. Readers will be entertained by anecdotes of early dealerships that took livestock and crops as trade-ins, coped with and thrived under Chevy's stringent Quality Dealer Program in the 1930s, weathered World War II on the income generated by service departments, and corrected backward engineering of the immediate postwar era.

Product Identifiers

Publisher
Motorbooks International
ISBN-13
9780760314395
eBay Product ID (ePID)
94998528

Product Key Features

Author
Jon G. Robinson
Publication Name
Classic Chevrolet Dealerships: Selling the Bow Tie
Format
Hardcover
Language
English
Subject
Business
Publication Year
2003
Type
Textbook
Number of Pages
156 Pages

Dimensions

Item Height
254mm
Item Width
254mm

Additional Product Features

Title_Author
Jon G. Robinson
Topic
Motor Vehicles
Country/Region of Manufacture
United States

Item description from the seller

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