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Essentials of Media Planning: A Marketing Viewpoint Third Edition
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Located in: Lawrenceville, Georgia, United States
Delivery:
Estimated between Thu, 9 May and Sat, 11 May to 43230
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eBay item number:265306005350
Item specifics
- Condition
- Book Title
- Essentials of Media Planning : a Marketing ViewPoint
- Country/Region of Manufacture
- United States
- Topic
- Advertising & Promotion
- Intended Audience
- Young Adults, Adults
- ISBN
- 9780844235226
- Publication Year
- 1993
- Format
- Hardcover
- Language
- English
- Item Length
- 10.2in
- Publisher
- McGraw-Hill/Contemporary
- Genre
- Business & Economics
- Item Width
- 7.5in
- Item Weight
- 22.1 Oz
- Number of Pages
- 176 Pages
About this product
Product Information
In six concise, highly readable chapters, Essentials of Media Planning explains the key elements behind every successful media program. With an emphasis on the role of media planning in marketing decision making, this practical, hands-on guide is the first step towards structuring a complete and workable media plan for any product or service. New to This Edition Actual media plans by leading agencies for top new consumer and business-to-business products--Levi Dockers, Sun Microsystems, and Samsonite Luggage An illustrated analysis of the media decision-making process The enhanced role of database marketing in media planning to reach individual consumers with targeted messages Expanded coverage of market segmentation devices, including new VALS 2 and SMRB data Up-to-date media sources and statistics Critical evaluation of newly developed online media selection services, including SMRB's CHOICES and Telmar's MicroNetwork N3P Authoritative and easy-to-use, Essentials of Media Planning is a "real-world," back-to-basics guide for every media specialist, advertiser, marketer, and media student.
Product Identifiers
Publisher
McGraw-Hill/Contemporary
ISBN-10
0844235229
ISBN-13
9780844235226
eBay Product ID (ePID)
719938
Product Key Features
Book Title
Essentials of Media Planning : a Marketing ViewPoint
Format
Hardcover
Language
English
Topic
Advertising & Promotion
Publication Year
1993
Genre
Business & Economics
Number of Pages
176 Pages
Dimensions
Item Length
10.2in
Item Width
7.5in
Item Weight
22.1 Oz
Additional Product Features
Edition Number
3
Dewey Decimal
659.1/1
Dewey Edition
19
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:265306005350
Postage and handling
Item location:
Lawrenceville, Georgia, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $4.87 (approx S$ 6.57) | United States | Economy Postage (USPS Media MailTM) | Estimated between Thu, 9 May and Sat, 11 May to 43230 |
| Handling time |
|---|
| Will usually ship within 1 business day of receiving cleared payment. |
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Sales Tax for an item #265306005350
Sales Tax for an item #265306005350
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| Return policy details |
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| The seller will not accept returns for this item. |
Seller feedback (235)
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Haven’t used. Bike is still in winter storage. 
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Item received as described, fast shipment, great eBayer A+
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Nice unit
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