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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th
US $6.99
ApproximatelyS$ 9.00
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Condition:
“Previously used no writing or highlighting was noted.”
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
2 available
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Shipping:
US $15.24 (approx S$ 19.63) UPS Ground.
Located in: Tulsa, Oklahoma, United States
Delivery:
Estimated between Mon, 6 Oct and Fri, 10 Oct to 94104
Returns:
30 days return. Seller pays for return shipping.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:257122396255
Item specifics
- Condition
- Good
- Seller Notes
- “Previously used no writing or highlighting was noted.”
- Unit Type
- Unit
- Book Title
- Strategic Brand Management: Building, Measuring, and Managing Bra
- Personalized
- No
- Level
- Intermediate, Advanced, Business
- Source Language
- English
- Country/Region of Manufacture
- United States
- ISBN
- 9780132664257
About this product
Product Information
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0132664259
ISBN-13
9780132664257
eBay Product ID (ePID)
143662907
Product Key Features
Number of Pages
608 Pages
Language
English
Publication Name
Strategic Brand Management
Publication Year
2012
Subject
Marketing / General, Consumer Guides
Features
Revised
Type
Not Available
Subject Area
Business & Economics, Référence
Format
Hardcover
Dimensions
Item Height
0.4 in
Item Weight
48.3 Oz
Item Length
0.4 in
Item Width
0.4 in
Additional Product Features
Edition Number
4
LCCN
2012-024141
Dewey Edition
23
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.8/27
Edition Description
Revised Edition
Lc Classification Number
Hf5415.15
Table of Content
Part I: Opening Perspectives Chapter 1 Brands and Brand Management Part II: Identifying and Establishing Brand Positioning and Values Chapter 2 Customer-Based Brand Equity Chapter 3 Brand Positioning Part III: Planning and Implementing Brand Marketing Programs Chapter 4 Choosing Brand Elements to Build Brand Equity Chapter 5 Designing Marketing Programs to Build Brand Equity Chapter 6 Integrating Marketing Communications to Build Brand Equity Chapter 7 Leveraging Secondary Brand Associations to Build Brand Equity Part IV: Measuring and Interpreting Brand Performance Chapter 8 Developing a Brand Equity Measurement and Management System Chapter 9 Measuring Sources of Brand Equity: Capturing Customer Mind-Set Chapter 10 Measuring Outcomes of Brand Equity: Capturing Market Performance Part V: Growing and Sustaining Brand Equity Chapter 11 Designing and Implementing Branding Strategies Chapter 12 Introducing and Naming New Products and Brand Extensions Chapter 13 Managing Brands over Time Chapter 14 Managing Brands over Geographic Boundaries and Market Segments Part VI: Closing Perspectives Chapter 15 Closing Observations
Item description from the seller
Seller feedback (805)
- *****- Feedback left by buyer.Past monthVerified purchaseThank you for the excellent wrapping.
- eBay 自動留下信用評價- Feedback left by buyer.Past month訂單成功完成 — 物品享追蹤服務且準時送達
- r***e (1544)- Feedback left by buyer.Past monthVerified purchaseFast shipping perfectly packaged as described an excellent value. Highly recommend this Seller!
Seller feedback (805)
- *****- Feedback left by buyer.Past monthVerified purchaseThank you for the excellent wrapping.
- eBay 自動留下信用評價- Feedback left by buyer.Past month訂單成功完成 — 物品享追蹤服務且準時送達
- r***e (1544)- Feedback left by buyer.Past monthVerified purchaseFast shipping perfectly packaged as described an excellent value. Highly recommend this Seller!