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The Art of Writing Advertising : Conversations with Masters of the Craft: Davi..
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Condition:
“Paperback book,minor wear”
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Free local pickup from Fresno, Texas, United States.
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Located in: Fresno, Texas, United States
Delivery:
Estimated between Wed, 10 Sep and Tue, 16 Sep
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eBay item number:257057787508
Item specifics
- Condition
- Very Good
- Seller Notes
- “Paperback book,minor wear”
- ISBN
- 9780071410939
About this product
Product Identifiers
Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0071410937
ISBN-13
9780071410939
eBay Product ID (ePID)
2345994
Product Key Features
Number of Pages
128 Pages
Publication Name
Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
Language
English
Subject
Media Studies, Advertising & Promotion
Publication Year
2003
Type
Textbook
Subject Area
Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
7.4 Oz
Item Length
8.9 in
Item Width
5.9 in
Additional Product Features
Intended Audience
Scholarly & Professional
TitleLeading
The
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
659.1
Table Of Content
Five pioneer advertising writers reveal the secrets to great advertising and great writing Four decades ago, five of the original giants of advertising copywriting--William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves--discussed their writing techniques withAdvertising Agemagazine. Fascinating and enlightening, these interviews were so popular with writers everywhere that they were compiled into the book you now hold. The Art of Writing Advertisingallows history's greatest advertising copywriters to freely discuss what they know best--writing and creating. The classic primer for professional copywriters, it has over the years become equally prized as a hands-on idea-starter for writers of every stripe from all walks of life. "To the reader who has any interest at all in advertising, in advertising writing, or indeed in writing or expression of any kind, the five interviews in this volume are certain to be of absorbing interest. Here are the masters of their craft, talking--not writing--informally, freely, and cogently about their craft, their skills, their ideas, their notions, and their ideals. Let's join the conversation." --From the Introduction
Synopsis
A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.
LC Classification Number
HF5825
Item description from the seller
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