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Basic Marketing: A Global-Manager
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Located in: Florissant, Missouri, United States
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Estimated between Tue, 4 Jun and Fri, 7 Jun to 43230
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eBay item number:255467990871
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Narrative Type
- Nonfiction
- Country/Region of Manufacture
- United States
- Original Language
- English
- Publication Year
- 2005
- ISBN
- 9780072947038
- EAN
- 9780072947038
- Format
- Hardcover
- Language
- English
- Book Title
- Basic Marketing
- Item Height
- 1.3in
- Features
- Revised
- Item Length
- 11.1in
- Publisher
- McGraw-Hill Companies, T.H.E.
- Genre
- Non-Classifiable, Business & Economics
- Topic
- Marketing / General
- Item Width
- 8.7in
- Item Weight
- 72.1 Oz
About this product
Product Identifiers
Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0072947039
ISBN-13
9780072947038
eBay Product ID (ePID)
94723
Product Key Features
Book Title
Basic Marketing
Format
Hardcover
Language
English
Features
Revised
Topic
Marketing / General
Genre
Non-Classifiable, Business & Economics
Dimensions
Item Length
11.1in
Item Height
1.3in
Item Width
8.7in
Item Weight
72.1 Oz
Additional Product Features
Edition Description
Revised Edition
Edition Number
15
Table of Content
Chapter 1:Marketing's Value to Consumers, Firms, and Society Chapter 2:Marketing Strategy Planning Chapter 3:Focusing Marketing Strategy with Segmentation and Positioning Chapter 4:Evaluating Opportunities in the Changing Marketing Environment Chapter 5:Demographic Dimensions of Global Consumer Markets Chapter 6:Behavioral Dimensions of the Consumer Market Chapter 7:Business and Organizational Customers and Their Buying Behavior Chapter 8:Improving Decisions with Marketing Information Chapter 9:Elements of product Planning for Goods and Services Chapter 10:Product Management and New-Product Development Chapter 11:Place and Development of Channel Systems Chapter 12:Distribution Customer Service and Logistics Chapter 13:Retailers, Wholesalers, and Their Strategy Planning Chapter 14:Promotion-Introduction to Integrated Marketing Communications Chapter 15:Personal Selling Chapter 16:Advertising and Sales Promotion Chapter 17:Pricing Objectives and Policies Chapter 18:Price Setting in the Business World Chapter 19:Implementing and Controlling Market Plans: Evolution and Revolution Chapter 20:Managing Marketing's Link with Other Functional Areas Chapter 21:Developing Innovative Marketing Plans Chapter 22:Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges Appendix A:Economics Fundamentals Appendix B:Marketing Arithmetic Appendix C:Career Planning in Marketing
Copyright Date
2005
Dewey Decimal
658.8
Series
Mcgraw-Hill/Irwin Series in Marketing
Dewey Edition
22
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:255467990871
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Item location:
Florissant, Missouri, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $4.00 (approx S$ 5.40) | United States | Economy Postage (USPS Media MailTM) | Estimated between Tue, 4 Jun and Fri, 7 Jun to 43230 |
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