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The Experience Economy by James H. Gilmore and B. Joseph Pine II (2011, Trade Pa
US $7.97
ApproximatelyS$ 10.23
Condition:
“Excellent condition, no signs of use.”
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Shipping:
US $4.47 (approx S$ 5.74) USPS Media MailTM.
Located in: Collegeville, Pennsylvania, United States
Delivery:
Estimated between Fri, 5 Sep and Wed, 10 Sep to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:255035675379
Item specifics
- Condition
- Like New
- Seller Notes
- “Excellent condition, no signs of use.”
- ISBN
- 9781422161975
About this product
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1422161978
ISBN-13
9781422161975
eBay Product ID (ePID)
92870845
Product Key Features
Book Title
Experience Economy, Updated Edition
Number of Pages
400 Pages
Language
English
Publication Year
2011
Topic
Marketing / General, Industries / General, Customer Relations, Management
Illustrator
Yes
Features
Revised
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
14 Oz
Item Length
8.2 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2010-054391
Reviews
updated and wonderfully relevant book." – AdAge "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO, "updated and wonderfully relevant book." - AdAge "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO, "updated and wonderfully relevant book." -- AdAge "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO, "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO
TitleLeading
The
Edition Description
Revised edition
Synopsis
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day., In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
LC Classification Number
HF5415.15.P56 2011
Item description from the seller
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- i***c (741)- Feedback left by buyer.Past monthVerified purchasePerfect. Thank you!
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Seller feedback (575)
- i***c (741)- Feedback left by buyer.Past monthVerified purchasePerfect. Thank you!
- n***b (534)- Feedback left by buyer.Past monthVerified purchaseJust as described
- n***b (534)- Feedback left by buyer.Past monthVerified purchaseJust as described