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Marketing Your Event Planning Business: A Creative Approach to Gaining the Compe
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eBay item number:236087676503
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9781118514450
- Book Title
- Marketing Your Event Planning Business
- ISBN
- 9781118514450
About this product
Product Information
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118514450
eBay Product ID (ePID)
195994069
Product Key Features
Number of Pages
260 Pages
Publication Name
Marketing Your Event Planning Business: a Creative Approach to Gaining the Competitive Edge
Language
English
Subject
Business
Publication Year
2013
Type
Textbook
Subject Area
Food & Drink
Format
Paperback
Dimensions
Item Height
227 mm
Item Weight
428 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United States
Topic
Holidays
Item description from the seller
Seller business information
VAT number: GB 324767388
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Seller feedback (48,293)
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time