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The Rule of Three: Surviving and Thriving in Competitive Markets by Jagdish Shet
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Located in: Ohio, United States
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eBay item number:235489742096
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9781439172933
- Book Title
- The Rule of Three
- ISBN
- 9781439172933
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Rule of Three: Surviving and Thriving in Competitive Markets
- Item Height
- 229mm
- Publisher
- Simon & Schuster
- Item Width
- 152mm
- Subject
- Economics, Management
- Item Weight
- 355g
- Number of Pages
- 288 Pages
About this product
Product Information
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: * McDonald's, Burger King, and Wendy's * General Mills, Kellogg, and Post * Nike, Adidas, and Reebok * Bank of America, Chase Manhattan, and Banc One * American, United, and Delta * Merck, Johnson & Johnson, and Bristol-Myers Squibb Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under the rule of three. This stunning new concept has powerful strategic implications for businesses large and small alike. Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ( the ditch ) is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the Big 3 players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding. Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.
Product Identifiers
Publisher
Simon & Schuster
ISBN-13
9781439172933
eBay Product ID (ePID)
93206842
Product Key Features
Publication Name
The Rule of Three: Surviving and Thriving in Competitive Markets
Format
Paperback
Language
English
Subject
Economics, Management
Publication Year
2010
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
355g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 324767388
Seller assumes all responsibility for this listing.
eBay item number:235489742096
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Ohio, United States
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