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A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Located in: Columbia, Missouri, United States
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Estimated between Thu, 28 Aug and Wed, 3 Sep to 94104
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eBay item number:235477740633
Item specifics
- Condition
- ISBN
- 9781984857682
About this product
Product Identifiers
Publisher
Potter/Ten SPEED/Harmony/Rodale
ISBN-10
1984857681
ISBN-13
9781984857682
eBay Product ID (ePID)
19050404194
Product Key Features
Number of Pages
272 Pages
Language
English
Publication Name
Story or Die : How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
Publication Year
2021
Subject
Cognitive Science, Marketing / General, Communication Studies, Linguistics / General
Type
Textbook
Subject Area
Language Arts & Disciplines, Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
9.7 Oz
Item Length
9.8 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2020-032212
Dewey Edition
23
Reviews
"Since ancient times (and childhood bedtime, for that matter), we've known that stories are humans' most compelling force. Now, in Story or Die, Lisa Cron masterfully shows you how to turn your stories into an unstoppable force of persuasion." --Jay Heinrichs, author of Thank You for Arguing "Lisa Cron is authoritative, compelling, and always worth listening to. If storytelling is important to your work in any way, Story or Die is essential reading." --Andy Goodman, director, The Goodman Center "Lisa Cron has studied the science and architecture of powerful stories for decades. In Story or Die, she translates her knowledge into a compelling storytelling guide for anyone with an idea to spread or a cause to advance. If you want to change how others see the world, then this book will show you how." -- Bernadette Jiwa, creator of The Story Skills Workshop
Dewey Decimal
809.923
Synopsis
"A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference."--Seth Godin, author of The Practice A step-by-step guide to using the brain's hardwired need for story to achieve any goal, from the author of Wired for Story Whether you're pitching a product, saving the planet, or convincing your kids not to text and drive, story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to. That is the power of story. Use it wisely., "A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference."-Seth Godin, author of The Practice A step-by-step guide to using the brain's hardwired need for story to achieve any goal, from the author of Wired for Story Whether you're pitching a product, saving the planet, or convincing your kids not to text and drive,story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to. That is the power of story. Use it wisely.
LC Classification Number
P301.5.P75C76 2020
Item description from the seller
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- u***b (1451)- Feedback left by buyer.Past monthVerified purchaseExcellent seller. Fast shipping. Accurate description.
- o***y (313)- Feedback left by buyer.Past monthVerified purchaseItem received as described. Would buy from this seller again.
- -***h (720)- Feedback left by buyer.Past monthVerified purchaseGreat book!
Seller feedback (40,001)
- u***b (1451)- Feedback left by buyer.Past monthVerified purchaseExcellent seller. Fast shipping. Accurate description.
- o***y (313)- Feedback left by buyer.Past monthVerified purchaseItem received as described. Would buy from this seller again.
- -***h (720)- Feedback left by buyer.Past monthVerified purchaseGreat book!